meta_pixel
Tapesearch Logo
Log in
Masters of Scale

Don’t predict the future. Create it, w/Net-a-Porter's Natalie Massenet

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.64.4K Ratings

🗓️ 1 February 2022

⏱️ 42 minutes

🧾️ Download transcript

Summary

You’ve had a glimpse into the future, and you’re sitting on an idea that could change the world. Now what? Well, prepare for layers of resistance, and be ready to spring into action. Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend, first as a fashion journalist and then as founder of the luxury e-commerce site Net-a-Porter, which pioneered online shopping for high fashion. Now, she’s at the helm of the new fund Imaginary Ventures, with $1 billion under management. Natalie and Reid share tactics about how to deliver the future to consumers, manage pushback, and navigate uncharted territory.

Listen to the audio story "Give Me Away" by Mac Rogers: https://www.gideon-media.com/give-me-away

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

0:07.8

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

0:17.0

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

0:24.8

So search for rapid response in your podcast player

0:28.0

and subscribe to make sure you get all our episodes.

0:31.2

I'll see you on the other side.

0:33.0

An alien spacecraft lands in the Nevada desert.

0:47.0

It kind of just looks like a big industrial lump.

0:54.0

Almost like some, you know, Eastern European industrial block landed on Earth.

0:59.0

And they open it up.

1:20.0

And there's nobody inside. But it's emitting thousands of terrible blood curdling screams. That's Mac Rogers, and don't worry, you didn't miss a breaking news alert. Mac is a writer, and the story he's telling us is from his latest sci-fi podcast called Give Me Away.

1:34.1

You can theoretically say that it's set right now

1:36.2

on sort of Earth II, or you can say

1:37.8

that it's five minutes into the future.

1:40.4

In this imagine near future,

1:42.0

scientists enter the screaming alien ship.

1:44.4

Then they learn its sinister, true identity.

1:47.8

What the ship actually is, is a computer mainframe that functions as a prison for the

1:58.8

consciousnesses of a large number of extraterrestrial political prisoners that have been

2:03.8

uploaded into it and are in sort of a confined cyberspace that's an agonizing

2:10.6

eternal purgatorial prison experience.

2:14.0

In other words, the aliens and Max drama have created a gulag in the metaverse.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from WaitWhat, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of WaitWhat and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.