4.6 • 4.4K Ratings
🗓️ 7 April 2022
⏱️ 33 minutes
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“Don't let the roadblocks get in the way when there are people who need you desperately.” Eric Friedrichsen, the CEO of Emburse, a B2B software provider, has navigated around risks and financial costs to meet the needs of tech contractors based in Ukraine. Part of that response includes the company’s offer to relocate people and families to Spain, where Emburse’s European headquarters is located. The company’s executives are also personally funding housing costs for colleagues taking refuge in Poland. These choices haven’t come without obstacles for Emburse. But as Friedrichsen explains, the benefits are moral, communal, and even quantifiable for the business.
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0:00.0 | Hi listeners, it's Reed. If you've ever felt stuck, if you can't get out of a rut or |
0:05.1 | over a hurdle, well, you're in good company. Every entrepreneur I've spoken to on Master's |
0:10.1 | scale has faced that moment at some point in their career. And so have most of the world's |
0:15.9 | greatest artists and creators. In fact, anyone who has ever tried to bring a bold, new |
0:21.3 | vision of life can probably relate. That's why I want to recommend another podcast that |
0:27.1 | will help you break out of the mold and cultivate a creative mindset. It's called Spark and Fire, |
0:34.0 | and it's produced by the same award-winning team that's behind Master's scale. Spark and Fire |
0:39.1 | is designed to fuel your creativity and innovation with epic stories and memorable takeaways from |
0:45.2 | creators at the top of their game. So take a quick moment right now to search for Spark and Fire |
0:51.6 | in your podcast player and follow the show. I've gotten a sneak peek in the some of their upcoming |
0:57.2 | episodes and trust me, you won't want to miss what's in store. I've got pictures of some of our |
1:05.1 | colleagues in Ukraine on their laptop in bomb shelters in subways still working. It's incredible. |
1:13.0 | Of course, to the extent that we can, we always say, look, focus on your health and your family |
1:18.2 | and don't worry about working, but many of them want to work. They want to contribute to Ukraine |
1:23.2 | into the Ukrainian economy. We had already been looking at how we could start helping people get |
1:29.7 | out of the country and then start thinking through, well, it wants to get out of the country, then what? |
1:35.1 | Our European headquarters is in Spain, so we offered to our contractors the ability to relocate to |
1:42.8 | Spain. It's making sure that all of our employees at Embers know that they are a number one priority |
1:49.8 | and that we're going to be here for them and do everything under our power to help them. |
1:57.7 | That's Eric Friedrichsen, CEO of Embers, a thousand person B2B software provider that's |
2:03.5 | relied in part on tech contractors in Ukraine. I'm Bob Safian, former editor of Fast Company, |
2:10.0 | founder of the Flux Group and Host of Masters of Scale Rapid Response. I wanted to talk to Eric |
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