Chobani's secret to scale: Tap into community, w/founder and CEO Hamdi Ulukaya

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 5 April 2022

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Your local community can be the power behind an epic scale story — because smart community investment always maximizes returns. No one knows this like Hamdi Ulukaya, the founder and CEO of Chobani. He turned a small Upstate New York town into an epicenter of Greek yogurt by mobilizing a community to revive a mothballed dairy plant. In creating opportunities for new jobs, he created opportunities for massive scale. This story repeats over and over as the company grows, building communities with a sense of co-ownership. “This is not really a Hamdi story,” Ulukaya says. “This is a story about the people in our communities, what they're made of, and the values and capability that they have.”

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Transcript

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0:00.0	Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,
0:07.8	with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.
0:17.0	We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.
0:24.8	So search for rapid response in your podcast player
0:28.0	and subscribe to make sure you get all our episodes.
0:31.2	I'll see you on the other side.
0:37.0	Growing up, the only way I could go to a city bigger than hours was by train at 6 a.m. in the morning.
0:50.0	And then the next train would be the next morning.
0:53.0	And then you would come back at night.
1:00.0	And then the train comes in the train station and then leaves and then it becomes
1:07.6	silence.
1:10.5	And it was silence.
1:11.5	It was always quiet.
1:17.0	That's Hamdi Ulaqaya, founder of Chobani, recalling the teeny town by the Euphrates River
1:20.0	where he spent part of his childhood.
1:22.0	He spent the rest of his time roaming the surrounding mountains.
1:25.0	We are nomads,
1:29.0	a Kurdish nomadic family of hundreds of years,
1:35.0	caring for herds and shepherds
1:38.0	and the fires and the stars.
1:42.0	It's like the biblical time. The kids go to school in a winter time and then the
1:50.0	summertime they're up in the mountains.
	...

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