Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

So search for rapid response in your podcast player

and subscribe to make sure you get all our episodes.

I'll see you on the other side. The last 10 days have been very, very, very

hard. I've been sleeping four or five hours a day as a son of a Holocaust survivor to see people marching and saying,

gaz, the Jews, I take that very personally.

My daughter came to me two days ago and she said, daddy, I understand that you're trying to help your friends in the

Middle East, your Palestinian and Israeli colleagues, but you're not

smiling anymore.

And it just made me remember that I cannot let them diminish me.

I'm going to choose to laugh, I'm going to choose to live, I'm going to choose to build,

I'm going to choose to build bridges.

And particularly now that there's so much darkness,

I'm going to choose to be a light,

and I want everybody that's listening to you today

to choose to be a light with me,

to reach out to the other, and not allow the terrorists a victory.

Because they want to divide us. That's Daniel Lubetsky, the founder of kind snacks and a long time advocate of using business

to foster peace between Israelis and Palestinians.

I'm Bob Safian, former editor of of Fast Company founder of the Flux Group and host of Masters of

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