Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 18 October 2023

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the midst of conflict and turmoil, Hello Heart CEO Maayan Cohen leads her team with compassion, resilience, and a commitment to justice. In this special episode of Masters of Scale Rapid Response, Cohen describes navigating the unprecedented challenges of running a business in Israel while the country is at war, all while prioritizing the safety and well-being of her employees and their families. This episode does contain descriptions of specific acts of violence that may be disturbing. Please take appropriate care.

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Transcript

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0:00.0	Hi everyone it's Bob you're about to hear a special episode of rapid response with
0:05.6	this CEO who's on the ground in Israel navigating how to lead her team amid the
0:10.6	ongoing conflict in the region.
0:13.0	This interview was recorded on Monday, October 16th,
0:16.0	at 6 a.m. Eastern time,
0:18.0	and since then even more events have unfolded.
0:21.0	In this episode, you'll hear one personal experience of an
0:24.9	extraordinary moment in time. We hope the episode sheds light not only on
0:29.3	what's happening in Israel, but on what it takes to manage a team through crisis.
0:34.0	Hi, it's Bob Safian.
0:36.0	You've been hearing me as the host of rapid response in this feed for a few years now,
0:42.0	with short newsy interviews alongside the deeper dives of
0:45.8	Masters of Scale. Well I'm excited to share that rapid response is expanding into its own
0:51.5	feed. We'll be putting out shows twice a week, focusing on the urgent issues
0:56.2	that business leaders are dealing with in real time. So search for rapid response in your podcast player
1:02.6	and subscribe to make sure you get all our episodes.
1:05.8	I'll see you on the other side.
1:07.3	This was by far the most difficult week of my life.
1:15.0	My CTO texted me and said,
1:18.0	hey Israel's under attack.
1:20.0	And I was like, yeah, you know, there's rockets. Israelis are tough.
1:25.0	And she texted, no, this is really bad.
	...

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