Rapid Response: Stay scrappy, deliver fast, w/Gopuff’s Yakir Gola
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 12 May 2022
⏱️ 35 minutes
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Summary
Has Gopuff cracked the code of instant delivery — a field where even Amazon has struggled? Co-founder Yakir Gola talks about the challenge of owning the customer journey from app to warehouse to doorstep, and the reasons why being outside Silicon Valley is giving Gopuff a big advantage as it expands across the United States and around the world. Yakir talks with host Bob Safian about why moving fast is only one piece of the growth puzzle.
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Transcript
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| 0:00.0 | Hi listeners, it's Reed. If you've ever felt stuck, if you can't get out of a rut or |
| 0:05.1 | over a hurdle, well, you're in good company. Every entrepreneur I've spoken to on Master's |
| 0:10.1 | scale has faced that moment at some point in their career. And so have most of the world's |
| 0:15.9 | greatest artists and creators. In fact, anyone who has ever tried to bring a bold, new |
| 0:21.3 | vision of life can probably relate. That's why I want to recommend another podcast that |
| 0:27.1 | will help you break out of the mold and cultivate a creative mindset. It's called Spark and Fire, |
| 0:34.0 | and it's produced by the same award-winning team that's behind Master's scale. Spark and Fire |
| 0:39.1 | is designed to fuel your creativity and innovation with epic stories and memorable takeaways from |
| 0:45.2 | creators at the top of their game. So take a quick moment right now to search for Spark and Fire |
| 0:51.6 | in your podcast player and follow the show. I've gotten a sneak peek in the some of their |
| 0:56.7 | upcoming episodes and trust me, you won't want to miss what's in store. |
| 1:03.7 | I would come home and family dinner and my parents would ask me, do you guys just want to be |
| 1:08.3 | delivery drivers for the rest of your life? And not exactly understanding, you know, what is the |
| 1:13.5 | vision here? You know, we were the first delivery drivers. We were the first warehouse employees. |
| 1:19.7 | We were the first customer service representatives. What we've been able to build over nine years is |
| 1:26.0 | this network of 650 fulfillment centers across the US and Europe. We now cover close to 30% of the |
| 1:34.0 | US population. We didn't do it the Silicon Valley way we did it the gopuff way. Lean and scrappy |
| 1:42.8 | is been part of the ethos of the company. That's your key goal. Co-founder and co-CEO of GoPuff, |
| 1:52.7 | the fast growing instant delivery company that's expanded to more than a thousand cities. |
| 1:57.8 | As the pandemic shifted habits, instant delivery has become a rising phenomenon, |
| 2:02.4 | though the area continues to be haunted by the specter of high burn rates and failed efforts. |
| 2:07.7 | I'm Bob Safian, former editor of Fast Company, founder of the Flux Group and Host of Masters |
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