Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

So search for rapid response in your podcast player

and subscribe to make sure you get all our episodes.

I'll see you on the other side.

Welcome to part two of my conversation about refounding with Bill Ford of Ford Motor Company.

If you missed part one, go back and listen. It's in your Masters of Scale Feed.

Previously, Bill shared with us how leaders or anyone can find ways to refound an organization

from the inside. It's a mission that touches everything from company culture to new products.

So we'll start today's show with a look at one product that recently enjoyed a refresh of

its own. The night that the reservations launched, you could track your dealerships as the reservations were coming in.

And I mean, through the night, we were just getting reservation after reservation after

reservation. The phones were also ringing all the time with questions like, when can I get it?

When can I come in and see one?

How do I drive on?

That's Eddie Hall the third.

He's a partner and chief operating officer

for the Hall Automotive Group of Greater Detroit.

He's been with a family business for over a decade,

but even he didn't expect the flood of phone calls and messages

on the night he's describing.

...