Rapid Response: Re-founding Instacart, w/first-time CEO Fidji Simo
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 2 December 2021
⏱️ 38 minutes
🧾️ Download transcript
Summary
This past summer, Fidji Simo departed from Facebook – where she stood among the highest-ranking female executives, serving as the head of their app – for the opportunity to become a first-time CEO at Instacart. She replaced founder Apoorva Mehta, who appeared on this show last spring to talk about Instacart’s incredible COVID-fueled growth. Since then, Fidji has emphasized an evolved company mission, diversifying the company’s leadership and focusing on providing the necessary technology to help grocery retailers best serve their customers. As you’ll hear Fidji mention in the episode, she was raised in a French-Sicilian family where food anchored their daily life. “To me, Instacart’s mission resonated deeply, and I saw a very big opportunity.”
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Transcript
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| 0:00.0 | Hey listeners, it's Alex Morris, a star writer here at Massive Scale. |
| 0:04.1 | Every week on Massive Scale, Rapid Response, you hear real insights from business leaders, |
| 0:09.5 | and many of you have said that these episodes help you make more informed decisions in fast |
| 0:13.9 | changing situations. |
| 0:15.7 | So we want to tell you about another fantastic business podcast that can help you stay |
| 0:20.4 | in the know. |
| 0:21.4 | It's called Business Daily from the BBC, and it's all about the daily drama of money and |
| 0:26.3 | work. |
| 0:27.3 | From the environment to the world economy, you'll hear all about the rapidly evolving |
| 0:31.4 | world of business on a global scale. |
| 0:34.1 | There are new episodes of Business Daily every day, Monday through Friday, and you can |
| 0:38.6 | listen wherever you get your BBC podcast. |
| 0:41.6 | Again, that's Business Daily from the BBC. |
| 0:45.3 | I grew up in a family of fishermen. |
| 0:49.0 | French Sicilian family were food, that's the centre of everything we do to miss admission |
| 0:54.4 | and reasonated deeply, and I saw a very big opportunity. |
| 0:58.9 | This is a 1.4 trillion dollar industry we're talking about, but this is also an industry |
| 1:04.4 | that has been pretty late to moving online. |
| 1:07.8 | I see in the cart as a core technology partner to all of our grocery retailers. |
| 1:14.4 | I think Facebook, my team, was maybe 6000 people, and if you want to operate well with a |
| 1:20.8 | team of 6000 people, you need to inspire them. |
| 1:24.5 | So storytelling and communication is important. |
... |
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