Rapid Response: Bracing for a possible TikTok ban, w/fitness entrepreneur Cassey Ho

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 28 March 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

If the U.S. government bans TikTok, a generation of content creators and brands who have built businesses on the platform will be radically disrupted. With 17 million social followers — 3.5 million of which on TikTok — fitness and lifestyle entrepreneur Cassey Ho is in the heart of that storm. Founder of athleisure brands Blogilates and POPFLEX, she joins Rapid Response host Bob Safian to discuss the fast-changing game of social engagement and what’s required right now. Plus, she offers personal lessons on building a dedicated following and how audience feedback fuels her product roadmap.

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Transcript

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0:00.0	Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,
0:07.8	with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.
0:17.0	We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.
0:24.8	So search for rapid response in your podcast player
0:28.0	and subscribe to make sure you get all our episodes.
0:31.2	I'll see you on the other side.
0:34.8	The whole social media game has been I just need to play the new game with the
0:40.6	changing rules and you don't know what the game is.
0:43.0	Like I know Tik-Toc has been really fun.
0:45.0	I know you also need to take that same energy
0:48.0	to Instagram Reels to YouTube shorts, like it's there.
0:51.0	Already just with the algorithm changing every week,
0:55.0	there are some times when I am on Tik-Tok
0:58.0	and my videos will get tons of crazy views,
1:01.0	like 25 million views so that, you I get 600,000 clicks over to a product
1:06.3	and sell it within like a few hours and then there was a time when I posted a video and I remember that
1:12.0	video getting literally 12 views.
1:15.0	Now this is on 3.5 million followers and I was like what's going on?
1:21.0	Hi everyone Bob Safian here, that's Cassie Ho, an entrepreneur with 17 million
1:26.2	social media followers. She runs a pair of brands, blogilatties, and pop flex
1:31.2	that revolve around workout videos and workout gear.
1:35.0	I wanted to talk to a business person in the trenches with Tik-Toc as the US
	...

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