How to score $200M: Angel City’s playbook for women’s soccer
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 26 March 2024
⏱️ 35 minutes
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Summary
The high-flying Angel City Football Club is rising to a historic valuation in professional women’s soccer, nearing $200 million. When the Los Angeles team started four years ago, franchises in its league went for as little as $2 million. Co-founders Kara Nortman and Julie Uhrman reveal the game-changing strategies behind this seismic shift, created with a third co-founder, actor and activist Natalie Portman. The tale of ACFC holds valuable lessons, from harnessing an outsider's advantage to tapping an underserved market with fresh perspectives. Their bold vision: prove women's sports is a lucrative enterprise, champion equitable recognition and pay across gender, and craft an iconic brand fueling community impact. Kara and Julie’s big dreams, brilliant execution, and unstoppable determination have transformed an industry.
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Transcript
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| 0:00.0 | Hi listener, this is Mashe Mukutonina and I'm a producer on Masters of Scale. |
| 0:06.0 | Before today's episode, I wanted to share a tech podcast we love, Ted Tech. From the Ted Audio Collective Ted Tech brings you weekly |
| 0:17.4 | episodes to share the latest in tech news. Each week they introduce you to people at the forefront of innovation who share ideas that have the ability to change your life. |
| 0:29.0 | Join host Cheryl Dorsey as she guides you through everything from the AI debates to how we can build a better internet |
| 0:37.4 | Check it out by searching for TED Tech wherever you get your podcast |
| 0:45.0 | Hi listeners it's Reed. One of the things I love about Masters' Scale is learning about business sectors I'm less |
| 0:49.5 | familiar with. |
| 0:51.0 | And if you know anything about me, you know that sports is one of those areas. |
| 0:56.0 | But I know how to spot a wave. |
| 0:59.0 | When I see evaluations climbing as much as 60-fold in just four years, I pay attention. |
| 1:05.0 | That's what's been happening in women's sports specifically. |
| 1:09.0 | And that's why I'm so eager for you to dive into this up close look at an amazing story of scale rooted in women's |
| 1:16.8 | soccer. We are at Bemo Stadium for the Angel City Home Opener. |
| 1:28.3 | It is a sellout crowd. |
| 1:30.3 | It is a gorgeous perfect Los Angeles day. |
| 1:35.0 | This is the single best in venue sports experience in Los Angeles. |
| 1:40.0 | This is as good as it gets. A C, A, C, A, C, A, C, |
| 1:47.0 | A, C, A, C, A, and my parents and I bought season tickets, |
| 1:52.0 | and it is so pro-women you know and I love seeing |
| 1:56.2 | the dads and daughters I love seeing all the Hollywood right the hype of oh my gosh I might see |
| 2:00.9 | someone really cool and you feel instantly like I'm |
| 2:03.8 | instantly happy at every game. Oh my name's Jason Sadegas. Well I brought |
... |
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