Rapid Response: Bluesky’s bold plan beyond the ‘X-odus’, with COO Rose Wang

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 10 December 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Millions of users have joined social media platform Bluesky in recent weeks, as an alternative to Elon Musk's X. It’s sparking new opportunities and challenges for Bluesky's tiny 20-person team, and COO Rose Wang joins Rapid Response to discuss a major shift underway in social media. As dissatisfaction with the big platforms grows, she explains why the open network of Bluesky isn't just X by another name, nor a liberal refuge, but instead part of a new decentralized social web that prioritizes closer personal connections, data privacy, and democratization.

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Transcript

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0:00.0	Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few
0:05.8	years now. Well, I'm excited to share that rapid response has expanded into its own feed.
0:12.1	We're releasing shows twice a week, focusing on the urgent issues that business leaders are
0:17.2	dealing with in real time. While some rapid response episodes appear on
0:22.5	Masters of Scale, many of our best are only available every week in the Rapid Response feed.
0:28.1	To make sure you catch it all, search for rapid response wherever you get your podcasts and
0:34.1	subscribe. See you on the other side.
0:39.4	When South Korea called martial law, right? Where was that breaking news unfolding?
0:45.2	It was happening on blue sky. It was really hard to follow on threads. It was really hard to follow on X.
0:51.0	We don't have the budget to go and win over every celebrity and every big brand.
0:56.7	But our belief is if we focus on what the end user wants and needs, then everyone else will come.
1:03.5	We're not building the infrastructure for a specific political viewpoint or a specific group of people.
1:11.7	There is a maybe like a wrong belief that communities create echo chambers.
1:18.7	I think that communities actually help us learn about new ideas in a safer environment.
1:33.3	That's Rose Wang, CEO of super hot social media platform Blue Sky. In recent weeks, millions of users have been switching to Blue Sky from Elon Musk's X platform.
1:40.3	That's created both new opportunities and new challenges for Blue Sky's small, 20-person team.
1:47.7	I wanted to talk to Rose because Blue Sky represents a major shift underway in social media as
1:53.9	dissatisfaction with the big platforms grows. Rose talks about why Blue Sky isn't just an alternative
2:00.7	to X or a liberal refuge, but part of a new social web that prioritizes closer personal connections, data privacy, and democratization.
2:10.7	For anyone eager to understand where the online world is headed, Rose offers terrific insights. So let's get to it. I'm Bob Safian,
2:20.6	and this is rapid response. I'm Bob Safian. I'm here with Rose Wang, the CEO of Blue
2:31.6	Sky. Rose, thanks for being here. Thanks for having me, Bob. So in the wake of
	...

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