Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 4 March 2021
⏱️ 32 minutes
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Summary
How does a start-up geared to healthcare workers balance giving back during Covid with the desire for growth? FIGS, an emerging lifestyle brand for medical professionals that built its name around premium scrubs, faced key choices amid the pandemic. Co-founder and co-CEO Heather Hasson explains why a commitment to offering free PPE, isolation gowns, and more supported both FIGS's mission and its community. Shifting supply lines, leaning into a robust e-commerce system, and expanding internationally in response to demand, the FIGS team used the moment to reinforce their relationship with their customers – and saw annual revenue climb past $250 million. Hasson likens medical professionals to star athletes, under high pressure for hours on end, with huge stakes in the balance. By treating them with special care, and championing their contributions, FIGS has built enviable brand allegiance among a community that, until Covid hit, was often overlooked.
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Transcript
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| 0:00.0 | Hey listeners, it's Tucker Lagurski, one of the writers here at Masters at Scale. |
| 0:04.6 | We know that fundraising is one of the most intimidating steps in an entrepreneur's journey. |
| 0:08.9 | There's a lot to say about raising capital, and it's a dawning task for almost everyone, |
| 0:12.8 | from first time founders to the most seasoned serial entrepreneurs. |
| 0:16.8 | After all, a solid fundraising strategy can be the key to scaling your company. |
| 0:21.0 | So how can you overcome this pressure to secure your next round of funding? |
| 0:24.8 | We answered that question and more in the newest course in Master's Scale courses app. |
| 0:29.1 | It's called Fearless Fundraising, and in just 10 minutes a day you'll learn the bold techniques |
| 0:33.4 | to raise the funds you need and find the right investors who can help you truly scale. |
| 0:38.0 | In this three-part course you'll learn from experts like Reed Hoffman, Patreons Jack |
| 0:41.8 | Conte, Minteds at Mariam Nefisi, and Charity Waters Scott Harrison as they share how to fundraise |
| 0:47.6 | efficiently. |
| 0:48.6 | So, if you're already a Master's Scale member, jump right into Fearless Fundraising course |
| 0:52.8 | today. |
| 0:53.8 | And if you're not a member just yet, search for Master's Scale courses in the app or |
| 0:57.7 | Google Play Stores. |
| 0:59.1 | The app is free to download and there's a 7-day free trial to sample courses, including |
| 1:03.2 | this one. |
| 1:04.2 | Again, search for Master's Scale courses in the app store or Google Play Stores and download |
| 1:09.1 | the app for free. |
| 1:12.2 | So last spring, the world really changed. |
| 1:16.9 | And immediately I thought, oh my god, what does this mean for us? |
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