Tyra Banks: Personal brand power

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 19 April 2022

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

To succeed in the modern business environment, you need to strut your stuff: to cultivate a personal brand that supports career growth. No one represents this better than Tyra Banks. As a model, a producer, and an entrepreneur, Tyra has forged a personal brand that has enabled her to make multiple pivots, building fame, wealth, and meaningful impact on the issues that matter most to her. Startups can come and go, and so can employers. In our very uncertain landscape, the thing that remains constant is YOU: how you solve problems, how you learn from mistakes, how you build networks and relationships. And what you stand for. At its core a personal brand is a promise to a solution – and everyone, from your customers to your investors to your extended network, will want a clear and compelling picture of who you are and what you bring to the table. Cameo appearance: Andy Cunningham (Cunningham Collective).

Read a transcript of this interview at: https://mastersofscale.com/tyra-banks/

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Transcript

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0:00.0	Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,
0:07.8	with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.
0:17.0	We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.
0:24.8	So search for rapid response in your podcast player
0:28.0	and subscribe to make sure you get all our episodes.
0:31.2	I'll see you on the other side. I was modeling at the time.
0:39.2	And had an agent that was representing me as an actress.
0:47.5	Meaning like, and I don't like to say an actress,
0:49.6	a person that acted sometimes.
0:57.0	I would pitch him ideas for TV shows. That is the unmistakable voice of Tyra Banks, and she's bringing us into a world that's well outside my area of expertise.
1:08.0	But listen closely.
1:10.0	As Tyra pitches television shows, you'll recognize a beat from the classic entrepreneur's journey.
1:17.2	I was making tea in my home, looking out the window,
1:23.0	and this idea came to me.
1:27.0	It was like,
1:28.0	wow that show American Idol, that new American Idol girl
1:31.0	and that girl, Kelly Clerk,
1:32.0	Clerkser or Clerkser, or she just won, everybody's
1:35.2	talking about her. What if I took a show like that? But said it in the modeling industry?
1:42.2	And I told him the idea and he said models are vapid and
1:48.0	unsympathetic characters and no one wants to look at that.
1:54.7	As knows go, that's about as blunt as it gets.
	...

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