Rapid Response: A playbook for when "there’s no playbook," w/CEO Ellen Kullman (Carbon, DuPont)

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 14 April 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you survive a crisis? You create your own trajectory, says Ellen Kullman. And she knows: In her former role, she became CEO of the chemical engineering giant DuPont in 2008, just ahead of the financial crisis. During those years of straight free fall, Ellen learned how to lead through what seemed like completely devastating circumstances and developed four crisis principles, forged through the fire of experience. She’s putting those to the test now, at the helm of 3D printing unicorn startup, Carbon. She took the role just five months ago — and then headed straight into the pandemic. At Carbon, she’s zeroing in on what she can control (from innovating manufacturing to restructuring supply chains to where the team works) and pivoting to create a new path to success.

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Transcript

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0:00.0	Hey everyone, you may have heard read talking about the future of AI and chat GPT on
0:04.8	Master's of Scale recently.
0:06.6	If you're interested in learning more, I want to recommend Wired's new podcast Have
0:10.6	a Nice Future.
0:12.0	Each episode explores the future of AI through illuminated conversations, featuring top technologists,
0:17.7	thinkers, and creators who share stories of how politics, culture, commerce, and more
0:22.3	are all touched by technology.
0:24.8	New episodes of Have a Nice Future are released every Wednesday.
0:28.2	You can listen and follow now wherever you get your podcasts.
0:31.5	In a crisis or in any situation, focus on what you can control.
0:36.4	Create your own trajectory.
0:37.8	The world's going to change.
0:41.4	Write your own story.
0:43.2	Don't play the hand you've been dealt.
0:44.8	Play the hand you want.
0:48.0	If you want change and you want people to move in a direction, you really have to be
0:52.6	very consistent in communication, constant communication, listening is critical.
1:00.9	Whenever big change came or whenever crises came, if you centered on core values, if you
1:05.5	centered on the mission of the company, that gave people hope and it gave people something
1:11.5	to help them focus their energies.
1:14.7	These things have proven to be valuable to me in my entire career and I think that's
1:19.7	why I keep coming back to them.
	...

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