When I think about the pandemic, the first thing that comes to my mind is keeping our employees safe.

And I think that's important for all people to recognize is how much essential labor goes into creating the products that let you stay safe at home.

The risk and the incredible effort it takes to get some of these products out the door.

By people who are dealing with COVID issues in their own homes and their own lives, we saw a heightened demand.

But we decided we're going to focus on long-term sustainable growth. We're not going to lose sight of product innovation.

We're not going to lose sight of the things that will help us when we come out of the pandemic.

It's a pandemic, not a business model. I can't rely on this to drive the long-term health of the business.

And we are thrilled to see more and more people getting confident in the kitchen coming out of the pandemic.

We're thrilled to see more and more people connecting with their families and cooking together.

But we really had to focus on long-term what's right for the company.

That's Linda Findlick-Hazlowski, CEO of Meal Kid Pioneer, Blue Apron.

With the pandemic, cooking at home got a renewed boost and outfits like Blue Apron saw a rise in demand.

But a year in, the trend toward at-home dining now faces a new inflection point.

I'm Bob Safian, former editor of Fast Company, founder of the Flux Group, and host of Masters of Scale Rapid Response.

I wanted to talk to Linda because she's on the front lines of assessing which pandemic-fueled behaviors will persist and in what ways.

Early on, Linda made the choice not to stop up every ounce of demand, instead focusing on what she calls sustainable growth.

Blue Apron has seen a flood of new competitors come onto the market, but her bet is that long-term trends and a differentiated product will matter more than crisis opportunity.

As she puts it, a pandemic is not a business model.

We'll start the show in a moment.

Afterward from a premier brand partner, Capital One Business.

I have a background as an actor, so we're used to saying yes.

Can you fly a plane? Yes. Can you do this? Yes. You just say yes first.

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