Frustration is your friend, w/Houzz founder Adi Tatarko
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 20 April 2021
⏱️ 39 minutes
🧾️ Download transcript
Summary
Frustration is an important signal: it indicates an opportunity, a problem to be solved. And if your solution also builds a community, you've unlocked a path to scale. Adi Tatarko founded the online home-design site Houzz with her husband as a hacked-together tool to find and share home design ideas, after their own home renovation turned into a frustrating time-waster. But by flipping frustration on its head, Houzz has grown into a bustling platform and marketplace with more than 65 million homeowners and home design enthusiasts, an essential (and delightful!) resource for homeowners, designers, architects, craftspeople. Learn how to identify frustration – and flip it. Special guests: Puzzle master Karen Kavett, Eventbrite cofounder Julia Hartz.
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Transcript
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| 0:00.0 | Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now, |
| 0:07.8 | with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed. |
| 0:17.0 | We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time. |
| 0:24.8 | So search for rapid response in your podcast player |
| 0:28.0 | and subscribe to make sure you get all our episodes. |
| 0:31.2 | I'll see you on the other side. |
| 0:34.0 | The puzzler. |
| 0:37.0 | A jigsaw puzzle of a jigsaw puzzle. |
| 0:41.0 | The cut in the image isn't how the pieces are actually cut out. |
| 0:48.0 | Very confusing to look at. |
| 0:59.0 | The first third of the puzzle took me literally all day, probably like eight hours. |
| 1:09.3 | The second third of the puzzle probably took me two hours and then the last third probably took about 15 minutes. |
| 1:18.8 | That's Karen Kavitt, known to her hundreds of thousands of YouTube subscribers as Karen Puzzles. |
| 1:20.4 | Her channel is dedicated to, that's right, watching Karen complete jigsaw puzzles. |
| 1:25.0 | Some of these puzzles are so fiendishly difficult that they can take Karen days to complete. |
| 1:30.0 | But Karen has no problem letting her viewers see when she hits a wall of |
| 1:34.6 | frustration. In fact, it's something that helps bind the community together. |
| 1:38.6 | My audience loves to see me frustrated. They love to see a puzzle that gives me a lot of trouble. |
| 1:50.0 | That I'm just like having a breakdown over. |
| 1:55.0 | And of course I've amp it up for the camera like everyone does on YouTube. |
| 2:03.2 | I think that's a way that I've taken the frustration of some of the harder puzzles |
| 2:11.3 | and turned it into a product that people want to consume. |
... |
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