Raissa Gerona on Revolve’s Secret Sauce, Working with Celebs Like Kendall Jenner, Grandist & The New Creator Economy
The Dream Bigger Podcast
Siffat Haider
4.7 • 659 Ratings
🗓️ 16 December 2025
⏱️ 67 minutes
🧾️ Download transcript
Summary
On today’s episode, I’m sitting down with marketing powerhouse Raissa Gerona to unpack how she helped build Revolve into one of the most influential fashion brands of our time. Raissa shares how her career began, the lessons she learned after closing her first business during the recession, and the creation of multiple iconic brands acquired by Revolve. We dive into how influencer marketing became Revolve’s secret sauce long before it was mainstream, what really matters when evaluating creators today, and what it takes to take a company public. Raissa also talks about her newest company, Grandist, and how it’s reimagining the creator economy by helping people meaningfully connect with the creators they want to learn from. This episode is filled with tips for building a brand, navigating the creator economy, or looking to stay ahead in marketing and business. Enjoy!
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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:05.0 | Hi, I'm Sif Heider, the founder of Foray. I'm a wellness entrepreneur and digital creator, |
| 0:10.8 | and this is my show, The Dream Bigger podcast. Listen, I love dreaming big, but you know what I love |
| 0:16.6 | more? Actually having the resources to make those big dreams happen. And hey, dreams can sometimes |
| 0:22.7 | be private jets, but other times, they can look a little something like having the best skin |
| 0:27.8 | of your damn life, or starting a successful business, or delving into spirituality. So on this podcast, |
| 0:35.2 | I chat with experts and thought leaders from different fields about their |
| 0:38.5 | tips and tricks on doing exactly that. So let's get right into it. |
| 0:46.3 | Hello, hello, friends, and welcome back to another episode of the Dream Bigger podcast. |
| 0:50.8 | Today's episode is a master class in brand building because today I have Risa Gerona as my |
| 0:58.5 | guest and she is the chief brand officer of Revolven Forward and the founder of Grandest. |
| 1:04.8 | So today's episode, we go over Risa's career. |
| 1:08.3 | She is one of the most influential people in fashion. She has really shaped, |
| 1:15.2 | I would say, the creator industry and how brands work with creators through her work at |
| 1:20.3 | Revolve. She is a trailblazer and there's just so much that we can learn from her. |
| 1:24.5 | I mean, this woman is an absolute powerhouse. And so I'm really excited to bring you this episode because there is just so much we can learn from her. I mean, this woman is an absolute powerhouse. And so I'm really excited to bring |
| 1:28.8 | you this episode because there is just so much we can learn from her. And it was juicy. I feel like I |
| 1:33.7 | could have talked to her for five more hours. So with that, let's welcome Risa to the Dream Bigger |
| 1:38.5 | podcast. Risa Gerona. Are you ready to dream bigger? I mean, I am. It's like, it's the day to do it. I love it. So, |
| 1:48.9 | you are one of the most influential people in fashion. I am. Yes. Hell yes. Are you kidding? Like, |
| 1:56.1 | I told you off air. I was like, you're a woman who IPOed a business. Like, I am honored to be having this |
| 2:01.8 | conversation. Thank you so much. I needed this today. I was having like a, oh my gosh, |
... |
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