Raising $2 Million, Pivoting an Entire Business with 54 Female Investors & How to Persist Until You Succeed, The Glōci Story with Lori Harder
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 23 November 2023
⏱️ 59 minutes
🧾️ Download transcript
Summary
This might be the most special episode I've ever recorded for the podcast. It's a story I've been waiting to share for 3 years. My dear friend Lori Harder is sharing this FULL story for the first time of how we set off to start an alcohol company, the roadblocks she hit along the way, and what she did when finally her hands were tied and moving forward with the original business was no longer an option. When you get to watch one of your best friends go through one of the toughest challenges of their life quite honestly, and come out the other side a stronger version of themselves, having a front row seat to all of that growth is the best thing in the world. We dive into how she raised $2 million to fund her initial vision from all female investors, how she pivoted when her hands were tied and challenges she faced up until the final hour of being able to launch her new beauty hydration company Glōci. I hope in hearing this story you see yourself, that you're not alone in your challenges, and that your biggest dreams are possible.
HIGHLIGHTS
02:45 What if I've accomplished beyond what I could have dreamed of? (What now?)
08:00 The conversations I wanted to start having with my friends that I heard men talk about.
11:00 How Lori got the initial idea for Lite Pink.
18:00 Why did you decide to raise money from all women investors?
21:15 Tips for raising money, being bold with your ask, and building your network.
28:00 What unique supply chain challenges did you come up against?
31:30 How did you support yourself through the lowest parts of the journey?
36:00 What did it look like when you knew the original business was no longer an option?
40:30 Pivoting from alcohol to a wellness product.
48:00 Why did you have to change the name at the final hour?
51:15 Do you think you could have landed on this product without going through all the challenges?
RESOURCES + LINKS
Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!
Powerhouse Women is a COMMUNITY and YOU are part of it! Take a screenshot of this episode and tag us on Instagram so we can keep the conversation going and create more of the episodes you need!
FOLLOW
Lori: @loriharder
Gloci: @getgloci
Be the first to get Gloci - Text GLOCI to 310-496-8363
Powerhouse Women: @powerhouse_women
Lindsey: @llindseyschwartz
Hannah: @hannahmwells
Visit the Powerhouse Women website: powerhousewomen.co
Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity
Transcript
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| 0:00.0 | Okay, I have one of the most special episodes. Maybe I've ever recorded. I know that's saying a lot, |
| 0:08.1 | but this is an episode I've actually been waiting three years to be able to record with one of my |
| 0:15.0 | best friends, Lori Harder. And I told her, I would have been pissed if anyone else got the |
| 0:20.5 | exclusive to tell this story. |
| 0:23.7 | But we are finally sharing the journey that she has been on to bring her brand new company Glosi to the world. |
| 0:33.4 | And when you get to watch one of your best friends go through one of the toughest challenges |
| 0:38.9 | of their life, quite honestly, and come out the other side, a stronger version of themselves |
| 0:44.3 | and have a front row seat to all of that growth. It's the best thing in the world. I think this is |
| 0:50.7 | why I love building community. I love seeing so many of you find your business |
| 0:55.6 | besties and the women that you are going to link arms with on this journey and go through |
| 1:00.8 | the ups and the downs together. It's because I know how much it's impacted my life. I know how |
| 1:06.0 | much it's impacted my friends' lives because of the way that we all show up for one another. So if you aren't |
| 1:14.0 | familiar with Lori, if maybe you're new to the podcast, Lori is just one of the realest people |
| 1:21.2 | you'll ever meet. She is the biggest champion of women. She lives to create connection, meaningful connection, |
| 1:30.0 | and also opportunity for women, which is exactly what she did when she launched this company. |
| 1:35.5 | We're going to get into the story in the episode how she raised $2 million to fund this vision |
| 1:43.7 | from all female investors, how she had to pivot. |
| 1:48.4 | She had to make a really, really tough pivot. |
| 1:50.5 | And even at the final hour, after she made the pivot courageously and was ready to roll out |
| 1:58.5 | the new company, there have been challenges up till the final, |
| 2:02.7 | final, final hour. And she's never really been able to talk about them before, but finally, |
| 2:08.8 | she is pulling back the curtain. She's sharing the story of how her new line, her new brand, |
... |
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