From MyDomain.com, this is Second Life, a podcast spotlighting women who have truly inspiring

careers.

We're talking about their work journeys, what they've learned from the process of setting

aside their doubts or fears and what happens when they embark on their Second Life.

Today's guest is a true pioneer and someone who has built an incredible female-focused

and led company.

Her name is Reina Pachanski and she is the co-founder and CEO of Digital Brand Architects,

aka DBA.

You might not have heard of DBA, but your favorite influencers definitely have, because it's

the first influencer management company and talent agency.

Their roster includes over 150 of most powerful social media influencers, including Ami

Song, Chris Ellim, Gabby Greg.

You'd assume that Reina probably came up in the talent agency world to lead such an

extraordinary company.

She actually spent the first half of her career as a publicist in technology, fashion, and

corporate PR.

Here's Reina Pachanski talking about her career pivots on Second Life.

So for the last decade or so, you've been this mega huge pioneer with your company DBA

and started representing influencers and tastemakers long before anyone knew it to do with them

or took them seriously, which makes you a stone-cull genius in my book.

So what I could talk to you about DBA literally all day, let's start by talking about what

you did before you created your genius company.

...