Raheem Sterling: is he the next Beckham?

Beyond Today

BBC

News

4.6 • 1.1K Ratings

🗓️ 18 December 2019

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Raheem Sterling is one of the best footballers in the world. But 2019 has proved that he’s even more than that, becoming a key voice in the fight against racism in football. With deals with big brands like Nike and H&M, his reputation is expanding beyond football. We speak to one of Raheem Sterling’s former coaches, Steve Gallen, who tells us what makes him tick, and to Danny Rogers from PR Week, who explains what Sterling needs to do to make the jump from sporting superstar to global icon. Presenter: Tina Daheley Producers: Harriet Noble and Seren Jones Mixed by Nico Raufast Editor: John Shields

Transcript

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0:00.0	BBC Sounds, music radio podcasts.
0:06.6	Hello, I'm Tina Deheelie and this is Beyond Today from BBC Radio 4.
0:11.5	A space to ask one big question about one big story.
0:15.0	Today, is Rahim Sterling the next David Becken.
0:31.4	Serran Jones is producing today's episode.
0:33.7	Hi Seren.
0:34.5	Hello.
0:35.5	Why are we doing today's podcast about Rahim Sterling?
0:38.5	Well, he is a world-class player.
0:41.2	He's won every English trophy possible with Manchester City,
0:44.4	including the Premier League Trophy, the FA Cup. Last season he also won the
0:48.8	Premier League's Young Player of the Year Awards and of his 51 games for Man City last season he scored 25 goals which is
0:55.5	basically a goal every other game and of course this year he was shortlisted for
0:59.8	the sports personality of the year awards so he is probably one of the biggest celebrities at the moment.
1:05.0	That's not just because of his talent as a footballer.
1:08.0	He's set to become the highest paid Manchester City player in history,
1:12.0	but he's also one of the most vocal
1:14.4	anti-racism campaigners that we have in the sport.
1:16.7	Yeah, I mean, was it during the Manchester Derby, Man City fans, one fan, a couple of fans were accused of racially abusing a
1:27.0	black United player and the logic of that just confounded me. I mean you have one of the
1:32.3	world's best players in your team who is
1:34.1	black and one of the most outspoken campaigners against racism in football in this country
	...

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