Light that spark fire nation J L D here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like gain grow retain today will be talking about radical confidence to draw these value bombs. I brought Lisa bill you into eo fire studios. Lisa is a co founder of impact theory studios a digital first studio whose audience is 7.5 million strong.

And she's the author of radical confidence, which is on the shelves starting May 10th and today, findation we're talking about confidence will talk about radical confidence and what is the result of decision making we have an acronym for you there.

We'll talk about failure and we'll talk about some personal health issues at least had and how that opens so many doors for her and so much more when we get back from thinking our sponsors.

Interested in business ownership for many entrepreneurs their journey starts by launching a non food franchise business john Austinson founder of Fran bridge consulting represents the premier source for the best opportunities in the non food franchise world.

Sign up for a free consultation call today at Fran bridge consulting dot com business made simple hosted by Donald Miller takes the mystery out of growing your business.

Check out recent episodes like how to escape a villain mindset and the framework that makes marketing easy listen to business made simple wherever you get your podcasts.

Lisa say what's up to fire nation and share something that you believe about becoming successful that most people disagree with what up findation.

All right the thing that I think people disagree with the I didn't realize until actually happened to me is success doesn't make you feel better about yourself and I really thought it would.

That's a really important revolution for you fire nation listening right now because a lot of people say once I'm successful I'll be happy everything will be good and then you get there that happens and that doesn't actually become true it can be devastating for some people so just

know this now know there's other things in reasons and life opportunities that can do that for you but it's not just success alone and that's actually one thing that we're going to be talking about here today which is radical confidence and I want to dive right in.

With that one word confidence like why Lisa is confidence such an important topic for you.

So here's the thing everyone kept asking me Lisa where do you get your confidence from and I honestly I was like they're surely not talking to me because I don't feel confident and because I just kept getting I was like what am I missing the other people seem to think I am and what I realize is people see me act people see me move forward people see me say well I don't

know how to write a book but hey I'm going to write a book and they think it's from confidence but it's actually not it is radical confidence which means I actually don't believe in my skillset right now actually don't know if I'm actually capable of doing this but I'm going to have a set of tools and a plan to move forward even though I don't have the confidence and that is what keeps propeling me forward and then the second part is people think of confidence is kind of like happiness right where you just said earlier is like if when I'm happy people

think that with confidence when I have the confidence I will do this and the truth is is that you just want to feel good about doing something and what I do is I don't focus on the confidence part I say what do you want

confidence to do and so many people when you reframe it like that like what's the goal that you want confidence to have in order to get there it may be well I want to be a speaker public speaker I want to get in front of the camera stop my YouTube channel

and I go amazing that's what we should be focusing on how on earth do I get on stage and become a speaker how on earth do I start my YouTube channel that's what I want people to focus on that's how I have shown up every day even with

totally inadequacy and multiple times with things where I don't know what I'm doing but I just say how do I do it and what are the steps I need to take to get there I love this topic and the whole theme

is kind of developing as we're going through this because so many people say John like I'm just scared like I'm fearful like how do you take that next step like why why don't you have that same fear that same

doubt that same in posture syndrome and I always respond of course I do I'm a human being human beings have those emotions every human being that's ever walked

this earth has had doubt has had fear has had stress anxiety because that's a natural human emotion so look yourself for the mirror say I'm a human being I'm having

these emotions let's move forward now with that in our knowledge bank in our back pockets and you kind of went through that whole confidence and you went through that process

but when you decided to sit down and write your book you didn't just write the book called confidence your book is called radical confidence and radicals a very strong word

...