Rachel Mansfield: Culinary Creator and Co-Founder of Cadootz

Second Life

Who What Wear

Careers, Arts, Fashion & Beauty, Society & Culture, Personal Journals, Business

4.7 • 3K Ratings

🗓️ 12 January 2026

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Rachel Mansfield is a popular cooking content creator and the co-founder of Cadootz, a healthier-alternative kids’ snack brand that makes delicious protein-packed crackers for your little ones. She began her career working in PR for a top beverage company and, in her off time, ran a food blog to supplement her income, sharing original healthy recipes online and posting tutorials. When Mansfield was unexpectedly fired from her day job, she decided to put everything she had into growing her online presence. She amassed thousands of followers with each dish she shared, building a brand around making cooking less complicated for people who want to lead healthy lifestyles. Within months of losing her job, Mansfield grew her platform enough to monetize her content and turn her hobby into a full-time gig. Today, she has a cookbook under her belt (and another on the way), runs a venture capital firm called Grt Sht Ventures that allows her to invest in like-minded businesses, and leads an online community of more than a million followers. Plus, she just launched her newest culinary venture with Cadootz, a snack company that embodies her commitment to sharing better-for-you foods with families like hers.

Transcript

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0:00.0	Hi everyone. I'm Hilary Kerr, the co-founder and chief content officer of Who What Where, and this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:18.0	We're talking about their work journeys, what they've learned from the process of
0:22.4	setting aside their doubts or fears, and what happens when they embark on their second life.
0:28.2	Today on the show, I'm speaking with Rachel Mansfield, culinary content creator and the founder
0:33.8	of Caduce, a better for you kid'sack brand that makes delicious protein-packed crackers.
0:40.3	But before she created a food community online, Rachel started out on the business side of the food
0:45.9	industry. She worked in the beverage CPG space doing PR for a couple of years, but soon realized
0:51.9	that she needed another outlet and another stream of income.
0:56.2	She started a food blog on the side, sharing original healthy recipes, but everything changed
1:02.1	when she was fired from her job. Instead of giving up on her passion project, Rachel leaned in.
1:08.3	She threw herself into developing more of her own recipes and making videos teaching people how to cook them at home.
1:14.7	Before she knew it, hundreds of thousands of people were looking to her for guidance, not just as a food expert, but as someone who showed them that cooking and eating healthier isn't rocket science.
1:26.3	Now, after years of sharing her dishes with the world,
1:29.6	both online and in cookbook form,
1:32.4	Rachel's giving families the perfect thing to add to their snack drawers with cadutes.
1:37.6	I loved getting to talk to Rachel about how she got to this moment.
1:41.2	So now, on Second Life, it's Rachel Mansfield.
1:46.8	All right, Rachel, are you ready? I'm ready. Okay, excellent. So we like to start this podcast
1:53.1	at the beginning. What did you study in school? And much more importantly, what did you think you
1:57.6	were going to be when you grew up? I'm going to cry. I'm listening to your
2:01.6	podcast. Like you walked me through my entire like getting fire journeys. Like I actually have tears
2:06.9	in my eyes. Sorry, I answered your question. I studied at Nulenburg College and I was a double
	...

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