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From the news team at LinkedIn, I'm Josie Hempel and this is Hello Monday.

Today I'm bringing you this entire show about ideas. Where do your best ones come from?

I think my idea is they always start from a hunch and observation and then it's

kind of anthropological in that I am actually looking to see if I'm wrong not to see if I'm right.

That's Rachel Botsman and she's a lot of things, writer,

a teacher, host of a very cool podcast called Rethink Moments,

but mostly Rachel is a career thinker. Her gift is that she can absorb the complexity of the

present moment and name what's going on. Rachel crystallizes ideas and I think some people

they think that ideas just kind of show up like a lightbulb goes off but really I'm here to

tell you that it's just the opposite. If you're looking for paradigm shifts, changes in behavior,

changes in technology, changes in the way that people want to consume things, that takes time

to understand how it's all stitching together. There's a process to developing the ideas that really

matter. Now I first started paying attention to Rachel when I was a tech reporter. She read this book,

it was called What's Mine Is Yours, all about how humans are wired to share and technology enables

that. This idea of sharing your house or car with strangers to make money was so new back then.

Companies like Airbnb and Uber were just launching so I asked Rachel when the ideas for this book

first began to take form. Here's Rachel. So I think they started to take form around 2007. I had

...