R180 – Stand Out & Get Noticed
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 15 April 2024
⏱️ 49 minutes
🧾️ Download transcript
Summary
How the Savannah Bananas baseball team stand out and get noticed with guest Jesse Cole.
Show Notes Page: https://www.thehowofbusiness.com/r180-stand-out-get-noticed/
Instead of traditional marketing methods, Jesse applies unconventional promotional tactics that are fun and attract attention and a loyal following of fans.
You might be thinking, what can I learn from an owner of a baseball team – well this is not your usual sports team. We are talking about the Savannah Bananas, which have become a huge success due to their unique approach to marketing. And so much of what they do can be applied to any small business.
Jesse Cole, also known as "the guy in the yellow tuxedo" is the founder of Fans First Entertainment and the owner of the world-famous Savannah Bananas as well as the Party Animals and Firefighters.
With the mantra "Fans First. Entertain Always", the Bananas are on a mission to Make Baseball Fun by creating the Greatest Show in Sports.
The team has sold out every game since their inaugural season in Savannah and has since grown a ticket waitlist of more than 2 million fans from all over the world.
This episode is hosted by Henry Lopez with co-host David Begin. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the How a Business podcast. |
| 0:06.4 | This is Henry Lopez. |
| 0:07.6 | And this episode is about how to stand out and get noticed. |
| 0:11.2 | And my guest is Jesse Cole, the owner of two college summer baseball league teams, |
| 0:15.9 | an author of two books, a speaker, and an expert on standing out and getting noticed to grow your small |
| 0:22.2 | business. Instead of traditional marketing methods, Jesse applies unconventional promotional |
| 0:27.5 | tactics that are fun and attract attention and a truly loyal following of fans. And you might |
| 0:33.7 | be thinking, what can I learn from an owner of a baseball team? Well, this is not your usual sports team. |
| 0:39.3 | We're talking about the Savannah Bananas, which has become a huge success due to their unique approach to marketing. |
| 0:46.4 | And so much of what they do can be directly applied to any small business. |
| 0:51.1 | This is a re-release of episode 180 that I released several years ago, but I think |
| 0:56.5 | the content is still completely relevant, and it's such a good story, and I think you'll really |
| 1:01.8 | appreciate the information and the insights and the experiences that Jesse shares on this |
| 1:07.7 | episode. To get more information about the Howa Business, including the |
| 1:10.9 | show notes page for this episode, and to learn more about my one-on-one and group coaching |
| 1:15.5 | programs, please visit The Howa Business.com. I also encourage you to please subscribe to my show |
| 1:20.9 | wherever you might be listening, so you don't miss any new episodes. I recently had the |
| 1:26.3 | opportunity to visit Savannah, Georgia for the first time. |
| 1:29.1 | I had never been there before. And in addition to being charmed by the history and the architecture, |
| 1:35.7 | it's a wonderful place to visit, I witnessed firsthand the ever-growing popularity, it seems, |
| 1:41.2 | of the Savannah Banana's baseball team, as evidenced by all of the merchandise |
| 1:45.2 | you can find for sale in all of the, seemingly in all of the local shops. And so that's what |
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