Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business.

And now, here is your host.

Welcome to this episode of The How of Business. This is Henry Lopez and my co-host.

It's David Begid. David, welcome

back to the show. Thanks for having me, Henry. It's always a pleasure. Absolutely. So on this

episode, David and I are going to explore the topic of objection handling. Objection handling,

typically as it faces us in the sales process and selling our product or service. But I'll tell you,

these tips can apply to any situation where you're handling or responding to an objection. It could be

internal, but mostly this is something that we try to get better and better at and be prepared for

as it relates to our sales process. For the show notes page for this episode

and all of my other business resources and to learn about my one-on-one and group coaching

programs, just visit the howwithbusiness.com. And also, I encourage you to please subscribe

wherever you're listening to the episode so that you don't miss any future episodes.

All right, David, let's get into an objection handling. What the heck is it? So the definition I have,

I'm sorry to jump in there. The definition I have is how you, the seller, responds to a prospect's

concerns about purchasing your product or service, typically during a sales

process.

What were you going to say?

Yeah, no, I agree with that.

And one thing, as I was reading the notes, it's interesting that we sometimes think of, we think

sales is just talking about our product and then we get to objection handling us.

Oh, my goodness, they've got objections.

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