What do you get when you combine simplified digital marketing, proven ROI strategies,

and Metallica blasting from his headphones?

You get Rick Mole ready, of course.

So strap in, grab your bulletproof coffee, and get ready because this is the art of pay traffic.

Here's Rick.

All right. what is up my friends rick mulberry here and you're listening to a i think there was a wheeze right there

listening to another quick tip episode here on the art of paid traffic podcast hope this

finds you well whatever you're up to today.

Hope you're an amazing day. With these quick tip episodes that we're about to dive into here today,

this is where I share a tip or strategy that's going to help you grow your business.

It's that you will have a bigger impact and help more people because that's what this is all

about. That's why we're doing what we're doing. Oftentimes, these tips are related to Facebook or Instagram ads, which is what today's

tip is going to be about. Maybe it's general online marketing tips or just general growing

your business strategies that you can go and immediately implement into your business. And so

diving right in, I want to share a quick Facebook and Instagram ads

targeting tip with you today. And we're going to be talking about lookalike audiences. So

before we talk about that, a quick reminder about what a look like audience is. And so a look

like audience is you're telling Facebook, hey Facebook, you're actually talking to Facebook.

Facebook, go find me more people that are similar to this base audience that I have.

So for example, if I have uploaded my email list or maybe I've uploaded a list of buyers into

Facebook. So I've created a custom audience around my email list or maybe I've uploaded a list of buyers into Facebook. So I've created a custom

audience around my email list or around my buyers. And you can create a look like audience out

...