I remember like four or five years ago, probably five years ago.

This is back when Facebook ads used to have Power Editor and Ads Manager.

For those of you guys have been doing this for a while, you remember those days.

Well, I remember freezing, essentially breaking Power Editor because we had something like

760 ads sets. Yes, 760, 760 ad sets within a campaign. And it was just way

too many for Power Editor. Power Editor couldn't handle that many ad sets. You might be like,

might be asking Rick, why in the world would you have that many ad sets? Well, back in the day,

back in the day, back in the day, back in the day, we used to break

everything out, meaning like mobile had its own ad set and desktop had its own ad set and,

you know, this interest target had its own ad set. And so we used to break everything out

because that's the way that we used to test. But thankfully, thankfully, gone are those days.

And it's actually the simpler that you can set up your campaign, the better results that you're

setting yourself up for. And the reason for that is because of Facebook's delivery technology. Facebook's machine

learning, if you will, you've heard a term, you know, called the algorithm that's working

in the background of your Facebook ads. That is what's going to help you get better results.

And when you play nice with that delivery technology, that's when you're setting yourself up for success.

And that's what I want to share with you here today, how exactly to do that.

Welcome to the Art of Online Business Podcast.

My name is Rick Mulready, and I'm an online business coach,

Facebook and Instagram ads expert, lifestyle entrepreneur, and I'm a total coffee snob as well.

Each week, you're going to learn actionable strategies, mindsets, and tips that take the

guesswork out of growing and scaling a profitable online business so that you can truly

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