Welcome to the Art of Online Business Podcast. My name is Rick Mulready, and I'm an online

business coach, Facebook and Instagram ads expert, lifestyle entrepreneur, and I'm a total

coffee snob as well. Each week, you're going to learn actionable strategies, mindsets, and tips that take the

guest work out of growing and scaling a profitable online business so that you can truly

become an entrepreneur with impact.

This podcast is your secret weapon for fast-tracking the growth of your online business. Let's do this.

So I just hit the record button and I'm like speaking into the microphone and I have my

noise canceling headphones on and I'm like, man, something doesn't sound right. And I have a hat

on right now. And I'm like, man, what's going on? So I played it

back and I listened to it. And I'm like, sounds fine. So I was like, oh, maybe my hat is in the way

of my headphones. So I took my headphones off, to take my hat off. And lo and behold, I have a

noise cancelling AirPods Pro in my left ear. Yeah. So I had that and then my noise canceling

headphones over that. Yeah. So I had that and then my noise canceling headphones over that.

Yes. Good time. So what's up, my friend? Welcome back to the podcast. That's what happens here

in real life as we record this podcast. And that type of thing happens more than I care to

admit. Good times. Good times, right? This is episode number

469 here on the show. And today I want to talk to you about three pieces of content,

okay, to that you should be including in your pre-launch video content strategy. So as you know, hopefully by now, that when you are launching,

you're doing a launch in your program or launching your business, I should say, whether it is

your optimized launch method style launch that I teach, a webinar launch that I also teach,

whatever it is, we need to be doing pre-launch, creating a pre-launch runway,

meaning putting content out there that gets people excited about what you're going to be teaching

...