Apple's iOS Privacy Updates and Your Ads: What You Need to Know
The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
4.8 • 828 Ratings
🗓️ 10 February 2021
⏱️ 48 minutes
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| 0:00.0 | All right, my friend, the time has come. That's right. It is time to no longer do Facebook and |
| 0:07.6 | Instagram ads for your business. Just kidding. No, I really am kidding. Today, we're talking about |
| 0:14.0 | all of the Apple iOS privacy updates and how it is going to affect your ads. Yes, it is going to affect your ads. But the first |
| 0:24.1 | part that you need to understand is understanding what's going on here. Okay. And that's what we're |
| 0:28.7 | going to do in this episode here today because this is not the end of the world when it comes to |
| 0:33.4 | Facebook and Instagram ads. Are things about the change? Yes, they are. But if you are prepared |
| 0:39.8 | and understand what's going on because you listen to this podcast here, then you are in the right |
| 0:45.9 | place. So on today's episode, you're going to basically sit down with a good buddy of mine. |
| 0:51.4 | His name is Terrell Brown. He's a brilliant Facebook ads manager. |
| 0:55.2 | Really, really knows this stuff. He's been managing, he's been doing Facebook ads for years, |
| 1:00.5 | I think as long as I've been doing them actually, and runs really big campaigns at scale, |
| 1:07.0 | just knows how Facebook and Instagram ads work in and out. And he's got great contacts at Facebook |
| 1:13.0 | has been getting a lot of information directly from Facebook about the whole iOS update |
| 1:17.7 | and how this is going to affect our ads. And what we can do to prepare for it, |
| 1:22.5 | which is exactly why I asked him to come on. And I told him beforehand, I said, |
| 1:26.7 | look, this is like me and you sit down for coffee. We're both coffee on. And I told him beforehand, I said, look, this is just, this is like me. |
| 1:28.2 | And you sit down for coffee. |
| 1:29.4 | We're both coffee lovers. |
| 1:30.5 | And you get to listen in on this conversation. |
| 1:33.9 | And so let's do it, shall we? |
| 1:36.2 | Cue the music. |
| 1:42.0 | Welcome to the art of Online Business Podcast. |
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