Quick Cut: S2E363 Ready, Set, Goal!
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 8 January 2026
⏱️ 11 minutes
🧾️ Download transcript
Summary
Click here to listen to the full episode
Do you want to smash your new year goals in the next 12 months? In this episode, Brian shares how a Formula 1 strategy will give you a powerful start, help you build momentum and get you on track to come out on top this year.
YOU WILL LEARN:
· The power of the formation lap.
· Why winners start from the front.
· The magic of written goals.
MENTIONED IN THIS EPISODE:
NOTEWORTHY QUOTES FROM THIS EPISODE:
“If you want to win, you’ve got to start off right.” – Brian Buffini
“When you get a quick win, it grows your confidence.” – Brian Buffini
“You don't have to be great to start, but you have to start to be great.” – Zig Ziglar
“Check off your goals as you achieve them.” – Brian Buffini
“Once I got exposed to the magic of goal writing, everything changed.” – Brian Buffini
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Transcript
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| 0:00.0 | Welcome to It's a Good Life with Brian Bafini, founder of America's largest business coaching company. |
| 0:10.4 | Here's a short classic cut from one of our all-time favorite episodes. |
| 0:17.1 | Well, the top of the morning to you, in fact, the top of the year to you. |
| 0:20.7 | I want to wish you all a very happy new year and I think I have the right message at the right time for you today. Our episode today is entitled Ready Set Goal. And this is always our most listened to episode every year. So I'm really going to make it worth your while. I'm in the studio today wearing my Formula One jacket. |
| 0:38.5 | Formula One is the basis of how I want to get your year off to a great start. Here's the question. |
| 0:44.5 | Why do people need to be motivated at the start of a year anyway? According to CBS, fewer and fewer |
| 0:49.5 | people are even setting New Year's resolutions anymore. Two years ago, 43% of Americans set New Year's resolutions, |
| 0:57.3 | and last year it was 29%. Why? Because I set a resolution and nothing happens. So now I'm not even |
| 1:03.4 | going to have a New Year's resolution because I don't want to get me hopes up. By the way, |
| 1:07.8 | that's not a great way to start. So we're not talking about New Year's resolutions. |
| 1:12.2 | We're talking about something more profound called goals. But I have three major points for you today |
| 1:16.2 | that I think will really help you. First, we need a formation lap. Second, winners start from the |
| 1:21.5 | front. And third, we're going to talk about ready, set goal. So in Formula One, one of things they |
| 1:26.5 | have is called the formation lap. |
| 1:28.4 | And they didn't always do this. And what they found is they were having a bunch of crashes on the |
| 1:32.7 | first lap of the race, a bunch of cars burning out. And what it does, it allows the drivers to kind |
| 1:38.2 | of hit some speed, weave in and out, get the tires warmed up. And it helped considerably cut down |
| 1:43.8 | on the false starts |
| 1:45.1 | and the crashes that were happening in every race. And apparently this is not just in Formula One, |
| 1:50.5 | according to Harvard Business Review, January is the least productive month of the year. Now, |
| 1:55.7 | let me say this. We cannot have that. You cannot come out January flat or you're gone. Your year is guaranteed to be an |
| 2:05.7 | uphill struggle. So we have to have a good start. We need that good formation lap. And that means a set |
... |
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