The following podcast is a Dear Media production.

Come on in, take a seat, pour a drink, pass one to me, conversations with care, talk to life, come join the fair.

Throw away your hesitations, have a filter conversations. If you've got your ear to lend chats with KAM. Miranda, welcome to quick chats with KAM.

Thanks for having me, Karen.

I'm so excited to have you.

As a fan of Kora, I am blown away by how early you guys entered the clean beauty space.

So I would love to know what inspired the decision behind creating Cora. Like what led you to

clean beauty? Well, it's a very personal decision. So when I was a teenager, my mom was diagnosed

with tumors in her spleen. So as a family, we really had to look very deeply into what we

weren't only eating, but also what we're applying to our skin. And we were shocked to see

how many unnecessary ingredients that were available and on the market. And what we found out

is that what you put on your skin soaks in. And so we went in a search for certified organic ingredients,

just like we started eating certified organic.

Do you do so because you get up to 60% more antioxidants when you eat certified organic?

Not only do you not get the unnecessary chemicals sprayed on the crops,

but also in the formulation,

you're getting as pure and potent ingredients

when you use certified organic. So yes, we were ahead of the clean beauty game, but we're so

much more than what clean will ever be because we're certified organic. So we have to jump through

so many holes and regulatory things, all our manufacturers and obviously all of our ingredients

sourcing, all of the words on our packaging, everything has to be approved and audited by

a third party, Ecosurcosmos. And not only that, we're also a climate neutral brand.

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