Hi everyone, I'm Susie Weiss, and I've noticed there's just simply not enough podcasts in the world. So I'm launching my own. Let's go. Let's go, baby. Second Thought is a weekly show about pop culture. The stuff everyone's been binging, arguing about, obsessing over. Here's the thing about heated rivalry. I mean, even the most devoted swifties, I think we can agree, not our best work. We'll be hosting thoughtful conversations with culture's most important figures. Talk about genius.

Talk about generational talent.

Coming to headphones near you

on April 17th with a first guest you won't want to miss. Available wherever you get your podcasts.

Hello, how to listeners. This is Charles Duhigg, and we actually don't have a whole new episode

for you today because originally

we had planned to take this week off for spring break. However, we do have a brand new

quarantine Q&A to tide you over until next week when we'll be back with a brand new episode.

Quarantine Q&A is a new segment we're doing where listeners send us their questions about

living under quarantine or how to make do during this pretty challenging time, and they send us their solutions about improving life and how to make it through.

This week, I had the chance to chat with the listener about how to create an important new habit.

I'm Margaret from Denver, and my question is how to get Americans to wear masks to help stop the coronavirus from spreading further.

That is a great question. And it's obviously one that folks are struggling with right now in many ways.

And not just how do we get folks to to wear masks,

but how do we convince people to stay indoors? How do we convince people to stop touching their face

or to sneeze into the crook of their arm? A lot of it has to do with being able to give the

activity some kind of reward. And a lot of what we know about how we create new habits comes from the past.

During World War II, there was a big move to try and change how people ate.

And the reason why is because they wanted to preserve meat to be able to send it to the front lines,

particularly healthy meat, like like steaks, that they

were processing into MREs and were sending to soldiers. And they were worried about Americans not

getting enough protein and vitamins, particularly iron in their diet. And so for the first time,

...