Welcome to the Qualies, a subscriber exclusive podcast.

Qualies is just a shorthand slang for a qualification round, which is something you do prior

to the race, just a little bit quicker.

Qualies podcast features episodes that are short, and we're hoping for less than 10 minutes

each, which highlight the best questions, topics, tactics, etc. discussed on previous episodes

of the drive.

We recognize many of you as new listeners to the podcast may not have the time to go back

and listen to every episode, and those of you who have already listened may have forgotten.

So the new episodes of the Qualies are going to be released Tuesday through Friday, and

they're going to be published exclusively on our private subscriber-only podcast feed.

Now, occasionally, we're going to release Qualie episodes in the main feed, which is what

you're about to hear now.

If you enjoy these episodes, and if you're interested in hearing more, as well as receiving

all of the other subscriber-exclusive content, which is growing by the month, you can visit

us at peteratiaemb.com forward slash subscribe.

So without further delay, I hope you enjoy today's Qualie.

I looked into this a few years ago, and maybe the numbers have changed, but directionally,

I think this is still correct.

There were something like nine companies that controlled basically all of CPG, like consumer

package goods.

Ten.

Okay.

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