What's up everyone? This is Alex Lieberman, co-founder and CEO of Morning Group coming to you with another episode of the Founders Journal, my public diary where I talk about the wins, the losses, the challenges of running a media business as a first-time co-founder

and today we talk about two very important things.

One is about getting my first one-star rating on my podcast and the emotional windfall that

happened after seeing that rating and the second is commenting on partnerships

and what what are good examples of partnerships and what do I look for when striking partnerships with Morning Brew?

And this was inspired from seeing the Reisten Partnership between ESPN and Peloton.

So let's hop into it.

My first question to bring you into this,

and I know peloton is what caught your eye,

but if you can go back to when Morning Brew is smaller and earlier on and younger in our existence,

what your perspective on Partnerships was and was it hard to get them?

Which ones did you try and do but might have failed?

Let's go back to the beginning.

Yeah, so partnerships for Morning Brew was like everything in the beginning because if you

think about it when we were first starting as a business we didn't the monies to spend on paid marketing.

Like now we spend hundreds of thousands of dollars a month on Facebook ads, Instagram

ads, buying ads, and other email newsletters, but we didn't have that luxury at the time.

So basically our growth as a business was either from our college ambassador program,

people referring other people with their referral link with Morning Brew, or it was

partnerships with other newsletters or media companies.

You know, for us, what we gravitated towards was partnerships with other email newsletters because we very quickly learned that when you partner with someone on a like medium, it is way more fruitful.

So if you have a podcast and you do a cross promotion or partnership with another podcast, you will likely see stronger results than if you are a podcast that had partnered with an email newsletter.

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