What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew, coming to you with another episode of The Founders Journal.

For those of you that are joining for the first time, the Founders Journal is my public diary walking you all through the trials and

tribulations of running a startup and today we talk about two very wonky

words but that have had a big impact on me in the last few days.

Convergent versus Convergent thinking.

Don't be scared, we're gonna walk you through it

and I'll catch you at the end of the episode.

All right, conversion and divergent thinking.

This came up earlier as you were talking about a conversation

you had somebody else, but it really pinned into updating

the rest of the team about the ongoing progress

with our education product.

You've been working on it for a while,

you've been sharing an email, and notes,

and slacks, and every form of communication,

but why today did you think about it differently?

So I guess first, before getting into the example,

I had never heard of convergent or divergent thinking.

And honestly, this is me being an absolute hypocrite

because I hate using jargony words when explaining things to people.

I always try to use like the simplest version of it, but this this is a word that I

think is the simplest version, but this was introduced to me end of last week in a conversation

...