QLTY Objective - Hyper Focused on the Details

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 16 September 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, Andrew Estey , Founders & CEO at QLTY Objective, comes back on the show to talk to us about the ins and outs of Qlty Objective. As a shoe guy, Andrew shows the importance of having a work boot that has both comfortability and functionality. Whether you’ve been in the trade game for a long time and would love a change of pace in gear OR you’ve just started off in your new job, this is the time to start your journey with Qlty Objective. Here's the rest of the story.

In part two, Andrew discusses The Qlty Objective Motto; The testing process and finding the perfect design; Building a product while building a brand; The details in the design; The importance of “Word of Mouth” advertising, and how it could make or break a company; Making decisions between D2C and wholesale; Admiring those who work in the trade; and so much more.

Join us while Ramon Vela interviews Andrew in Part 2 of this episode and listen to him share the inside story of a brand.

For more on QLTY Objective visit: https://www.qltyobjective.com/

Visit Our Sponsors:

Fenix Commerce - https://www.fenixcommerce.com/

Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.1	I agree 100% with you in regards to the consumer.
0:25.9	You know, our consumer is going to either build the brand or kill the brand.
0:30.6	And word of mouth on a job site is so crucial.
0:35.2	You know, a kid coming on to the job side with a new pair of boots on, he's
0:39.9	going to tell his friends if he loves those boots. And, you know, the same way he's going to tell
0:43.9	his friends if, you know, he doesn't like the boots. And so building quality, comfort and attention
0:49.8	to detail is crucial in everything that we do. As we look to expand, you know, our product
0:56.3	line, we're going to be using the Denver as a foundation and as our franchise and we'll be
1:02.1	building off of that. And one of the things that we're really excited about is that, you know,
1:09.9	this brand quality is being built through the lens of the consumer.
1:16.4	And so, you know, we've been having some great conversations with people in the trades,
1:23.4	with our consumer, people who are buying our product on social right now.
1:27.1	And they're making suggestions to us on what that next product is and what's that product
1:34.1	that they want to buy from us.
1:36.7	And so as we look to expand our product line and start offering new variations on the Denver,
1:44.2	you know, we're looking to our consumer to help us drive our roadmap.
1:53.0	Hey, my friend that Phoenix Commerce can provide up to a 50% reduction in abandoned cards.
1:58.8	How do they do this?
2:00.3	They give your customers an Amazon-like
	...

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