Hey, y'all, you're listening to a Q&A with S&J.

Welcome to the Flip Lifestyle Podcast, where life always comes before work.

We're your host, Shane and Jocelyn Sams.

Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something

different? All right. Let's get started. What's up guys? Welcome back to another Q&A with S&J, where we

answer your questions. And today's question comes from Jeremy DePredo. And he says, my question is, what do you do when your

expertise is in a competitive space? How do you niche down and get your true audiences attention?

How can anyone possibly make an impact when there are so many other competitors in the marketplace?

Yeah, this is a great question, Jeremy.

We actually get this question.

I mean, I'd say at least once a week, just people who are really just overwhelmed.

And they're overwhelmed by the amount of people out there who are doing the same kind of thing that they are.

But the thing that you have to remember with any niche, really really is that there are a lot of people on Earth.

I mean, approximately 7 billion of them.

And a vast majority are now connected to the Internet.

And so the thing that you have to remember is that people don't necessarily relate to what the product that you're offering.

They relate to you.

So you have to be relatable. You have to tell

stories and get people to understand who you are and why you're doing what you're doing. People

don't buy what you sell. They buy why you're selling it. So you have to keep that in mind

anytime that you're starting really anything in life, but especially in online business.

Take us, for example, we're in a very competitive niche with our Flip Lifestyle brand,

...