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The Tom Ferry Podcast Experience

Q4 Marketing for a Powerful Next Year! | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.81.1K Ratings

🗓️ 17 October 2024

⏱️ 52 minutes

🧾️ Download transcript

Summary

Heavy, strategic Q4 marketing is absolutely essential for victory in Q1, and yet this is the time that so many agents slow down. Don’t start the new year off on the wrong foot. You need to put in the work right now, prioritize profit, and come out of the gate with deals locked and loaded.    In this episode of the Tom Ferry Podcast Experience, I’m talking with my good friend, Jimmy Mackin, about the best Q4 marketing to go all-in on right now. These are three marketing campaigns that will immediately start generating interest and lining up deals while still allowing you to enjoy your holidays and family time.    Watch or listen to it now, and don’t forget… On November 6, Jimmy and I, as well as Jason Pantana (of Marketing Edge and This Week in Marketing fame) are going live for the business planning event of the year! THE PLAN: Designing Your Ultimate 2025 Business plan is a step-by-step guide to building your perfect business plan from the bottom up and optimizing it for maximum revenue! Sign up now! https://www.tomferry.com/webinar-registration-business-plan-2025/   One last thing! In the episode, Tom and Jimmy mention an internal message from Mr. Beast. You can check that out here: https://drive.google.com/drive/u/1/folders/1FwLJflbEVG0mKq6AdHIz0-Jj9fiju2l1

Transcript

Click on a timestamp to play from that location

0:00.0

So here's the thing, entrepreneurs, leaders, salespeople. We all want to create

0:06.6

consistent, repeatable, and scalable ways to grow our business and our income,

0:10.5

and we want to do it better, faster and more seamlessly. Why? So we can actually enjoy

0:15.9

our lives, take vacations and spend the quality time what we want with the people that we love.

0:19.9

How do we do all this without spending a fortune or running ourselves ragged?

0:24.3

That's the big question and this show is dedicated to the answer.

0:31.0

Hey welcome back to the show. If you are like me, the fourth quarter is your favorite time of the year.

0:39.8

For a lot of reasons, yes, it's the holidays, maybe it's football season for you, but for me, this is the

0:46.2

time of the year when the vast majority of people simply slow down, stop working, stop marketing, and basically ensure a horrible first quarter.

0:58.0

But you and I, we know differently.

0:59.9

We know that the harder we work in the fourth quarter, with family time, with fun time, with

1:04.5

holidays, maybe a little football, all the things you love.

1:07.6

If you prioritize revenue and taking care of your clients, the fourth quarter will be bananas for you and more importantly

1:14.9

you're going to set the tone for how 2025 is going to be. So to help me do that I was

1:20.5

texting with my partner Jimmy Mackin who you know and love. He and I working

1:24.5

together at listing leads and we started looking at what are the most important

1:28.1

campaigns you should be doing right now with your database and perhaps around your

1:32.4

database other lead sources

1:34.2

to put yourself in the best possible position to win. So if you're on the subway and

1:39.1

you're listening you should definitely get your laptop out or at least your phone

1:42.2

and start taking notes.

1:43.6

If you are watching this on YouTube, give us feedback, give us comments, you know, always like a thumb,

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