Q&A: What Should Your Media Kit Include? | Minisode #10
Full-Time Influencer Podcast
Tina Lee
5 • 673 Ratings
🗓️ 13 April 2023
⏱️ 12 minutes
🧾️ Download transcript
Summary
Every Thursday, I answer questions about anything and everything about being an influencer. Today, I'm going to be answering another frequently asked question, and that is what should be included in a media kita. Being in the industry for several years, I have learned that a media kit should be something that has to showcase who you are as a content creator and what you can offer to your potential partners. Tune in to this episode because I will be sharing all the key things that you media kit should include and what to put if you don't have that much experience yet.
Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@tinalee). I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!
👉 Got a question you'd like me to answer? Submit yours HERE!
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Timestamps:
(01:18) What is your brand story?
(02:10) Show your basic statistics
(03:28) Other important metrics that brands would like to see
(06:20) What to put if you don't have much experience yet
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Transcript
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| 0:00.0 | The purpose of your media kit is to put your best foot forward, so you always want to keep that in mind. |
| 0:05.4 | And also, an optional thing you can potentially include in your media kit is a list of services. |
| 0:11.8 | Welcome to the full-time influencer podcast. I'm your host, Tina Lee, and I'll be sharing industry |
| 0:16.6 | knowledge and social media tips through weekly interviews with established creators and Q&A sessions. Our goal is to help you decode social media, become a full-time influencer, and do |
| 0:26.1 | what you love for a living. Let's dive in. Hello creators, welcome back to another mini-sird. In today's |
| 0:34.3 | miniserd, we will be discussing what you should be putting in your media kit. |
| 0:39.5 | In case you don't know what a media kit is, it is essentially like your digital portfolio or |
| 0:44.9 | resume, and you would send it to brands in your email, whether that's in the form of a PDF |
| 0:50.2 | attachment or a link to a download link or just like a link to a website. Any of those |
| 0:56.1 | could work. Oftentimes this comes in either a one page format or a three page format or even more |
| 1:02.8 | pages like my media kit. I think it has like seven or eight pages. So what is the purpose of a media |
| 1:09.8 | kit? A media kit should really be able to give brands at a quick |
| 1:14.7 | glance a great idea of what your brand is about, what your major statistics are, what your |
| 1:20.1 | demographics are, and then how they could potentially partner with you and benefit from working |
| 1:25.4 | with you. So when brands see your media kit, it should |
| 1:28.6 | immediately, first of all, give them clarity, but also it should make you look very professional. |
| 1:34.0 | And not only should your media kit provide all of this information and give brands clarity |
| 1:39.1 | to understand who you are, it will also help you look much more professional as a creator. So let's go through one by one |
| 1:46.5 | what you want to put in your media kit. The first thing that you want to put in there usually is |
| 1:51.9 | your brand story. So your name, you know, maybe your handle, if that is different. And then your brand |
| 1:58.0 | story. So your brand stories is essentially why you started your page. What the |
| 2:02.9 | purpose of your page? So is it to educate millennial women on how to travel solo? Or is it to help |
... |
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