You're listening to Marketing Secrets with your host, Russell Brunson.

What's up everybody?

Good morning.

Good afternoon.

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Wherever you are in the world.

Hopefully you are having a great day today.

I want to welcome you back to the Marketing Secrets podcast.

Today's episode, we're doing another Q&A.

Great questions coming in, by the way.

Please keep sending them.

If you go to MarketingSecrets.com, you can submit your question,

and I'm trying to answer as many of these as I can.

And I think these episodes have been really valuable.

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Take screenshots of these, post them in Instagram, Facebook, TikTok,

review, tag me, and let me know which ones you like and I'll keep doing more of these. And again, if you want me to answer your question, come on over to marketingseekers.com and submit your question. Okay, with that said,

I'm going to jump in today's question from Steve. He had a question about my acquisition of magnetic marketing. This is Steve Miles. This was right after you announced you were buying Dan Kennedy's

company. How do you evaluate these companies? Do you have some matrix? Because

some of us entrepreneurs have no experience in buying these companies. And right now, I'm got an

opportunity where I could buy kind of a defunct company that's really not making any money. It's

just got a whole bunch of assets. They've built over the last four or five years and aren't doing anything with it.

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