You're listening to Marketing Secrets with your host, Russell Brunson.

Hey, hey, what's up everybody?

This is Russell Brunson.

Welcome back to the Marketing Secrets podcast.

I'm doing some more Q&As today, which I'm excited for.

Today's question is coming from Den Lopez.

And Den has a question about after your funnel is done and launched and live,

then what? And not so much specific about how to get traffic, but how do you optimize, how

you test it? Like, what's the process? How do we do it? So with that said, let me play his question

and then we will jump right in. Hey, Russell. Thank you for this, man. My question is, once you have

a funnel that's working all okay, I see in your book, you say, like, spend money and then what do you change? But it's like confusion. Like, is there a place where you can get help? Like, listen, you could do this or you can do that or, you know, like just like you've got so much support till that point but once your funnel is built

like how do you get to the next level you know okay so i think it's a good question and it's something

that's like i would say in this game there's like the art and the science right and so i can teach

the science right the science is like, okay, page

one, page two, page three, hook story offer, you know, emotion, logic, fear. Like, there's all

these frameworks for the science, right? Because that's what is this framework. And the second part is

the art. It's like the things we're putting out there. And so even within the art, though,

I try to create frameworks, target science within the art, right? That's what the expert secrets book is all

about, like, okay, the art is you presenting and getting people excited enough to buy. Well,

what's the science behind those? Science is like, okay, you know, new opportunity, secret one, two,

three, stacking the clothes, you know, like, but still, even inside that, there's still

the art that you have to bring on top of it, right?

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