"Put on Your CEO Pants" with Andrea and Jason
Yogaland Podcast
Andrea Ferretti
4.8 • 1.5K Ratings
🗓️ 25 August 2020
⏱️ 57 minutes
🧾️ Download transcript
Summary
Helping yoga teachers make a decent living is something Jason and I are both passionate about. So in this episode, Jason and I have a candid conversation about what it takes to have a successful yoga business--particularly, how to get noticed by potential students online.
The big takeaways: Yes, it takes time and energy to grow a following online, but it is very doable, too. And there’s more good news! You don’t need as many “followers” as you might think in order to do what you love and grow a thriving business as a yoga teacher.
Here’s a few other points we make in the episode:
* Why Andrea says it’s time to shush any voices of self-doubt and put your “CEO pants” on so you can start making the online content your students want and need
* One of the biggest misconceptions about yoga influencer teachers on social media -- their income might not be coming from teaching yoga classes
* Advice on how to make authentic, genuine connections online with potential students.
* A few do’s and don’ts for online content creation. For example DO define your content scope and DO create a content calendar. But don’t expect overnight results.
Show notes: http://jasonyoga.com/podcast/episode207
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Transcript
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| 0:00.0 | Hey everyone, I'm Andrea Ferretti, and this is episode 207 of Yobeland. |
| 0:08.8 | Today, Jason and I are back chatting with you. |
| 0:14.1 | Did you want to say something about our other special guest? |
| 0:16.6 | No. |
| 0:17.6 | No. Now it sounds like there's a ghost in the room. |
| 0:19.4 | We've got Ginger here with us as well. |
| 0:21.8 | And before we start this episode, I had something that I wanted to tell you. |
| 0:25.8 | What? Do you have something that you want to tell me? Yeah. Are we sticking together? I just want to know if |
| 0:31.5 | you'll listen to my dream from last. No, you guys, you have no idea. This is like this. This is the ongoing thing in our relationship. I have actually, okay, so I want to make something very clear I think |
| 0:43.6 | within the commitments of matrimony I do I do I do I do think that within |
| 0:51.1 | within the commitments to matrimonian vows |
| 0:55.2 | we should always listen to our partner or our spouse's dreams with regards to their |
| 1:00.8 | aspirations in life. I don't think we should have to listen to |
| 1:05.8 | the dream they had last night because it's like a very specific delusional |
| 1:12.3 | hallucination and those just don't translate well. |
| 1:16.2 | But it's so cool. |
| 1:17.8 | Unless it's like... |
| 1:18.8 | If like your dream is so crazy and wacky and cool or like so close to reality that you felt like was real, |
| 1:26.4 | then you want to tell your partner and your partner is the person who knows you the best. |
| 1:30.3 | You're the one who lost Ginger in Japan in my dream recently. |
| 1:33.8 | But if it's a moment like, hey, last night in my dream, |
| 1:36.4 | I was hanging out with rappers. |
... |
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