Purpose: How Facebook Built an Empire

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Business, Social Media Marketing, Marketing

4.7 • 1.6K Ratings

🗓️ 2 January 2013

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Does your business have a purpose? Are you wondering how having a purpose can help drive the success of your business?

In this episode, I interview Ekaterina Walter, a global social innovation strategist at Intel and member of the board of directors for Word of Mouth Marketing Association. She is also the author of the new book, Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerburg.

Show Notes: https://www.socialmediaexaminer.com/23

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Transcript

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0:00.0	Hey, just a quick reminder, social media marketing world is coming very soon.
0:05.0	Here's two of our keynote speakers that you're not going to want to miss.
0:09.0	First, Paul Rateser, founder of the Marketing AI Institute, will present Beyond ChatGPT,
0:16.4	How to Power Your Marketing with Generative AI.
0:19.4	Second, Best-Selling Author Andrew Davis will present digital Doppelganger, how to supercharge your content and your work using the magic of AI.
0:30.0	Grab your physical or virtual tickets today at social media marketing world dot info.
0:37.0	Welcome to the social media marketing podcast helping you navigate the Social Media Jungle.
0:45.0	And now here's your host, Michael Stelsner.
0:50.0	Hello, hello, hello!
0:51.0	Thank you so much for joining me for the Social Media Marketing
0:54.7	Podcast. I'm your host Michael Stelsner. This is the podcast for marketers and for
1:00.7	business owners who want to know what works with social media.
1:04.0	And I'm super excited about today's show.
1:07.0	We're going to do something a little different today.
1:09.0	Today we're going to explore why Facebook has been so successful.
1:14.0	And we're going to get to the core of what the purpose is behind Facebook
1:18.0	and how Mark Zuckerberg has been a leader and how he's used that purpose to grow his empire. And joining us today is
1:25.0	the Catarina Walter. She is the author of a brand new book called Think Like
1:30.1	Zuck and she also works for Intel Corporation as a global social
1:33.9	strategist so I think you're gonna really enjoy this discussion if you will
1:38.8	about what makes Facebook so successful and the underpinnings of it. Now before we get to that interview I have a
1:45.5	really awesome discovery that I want to share with you.
	...

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