Fenix Commerce - An Amazon-like Experience Without Amazon

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 14 May 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When Amazon introduced Prime, Akhilesh Srivastava, CEO & Founder of Fenix Commerce, new that consumer behavior would change. So when he started working at eBay using his supply chain logistic expertise to improve the consumer experience around delivery, he was excited. Unfortunately, he knew whatever he built wouldn't be made available to the thousands of DTC brands that really needed it. So he set out to build a platform that gave brands large and small the same Amazon delivery options and customers experience except no Amazon. Think of it as democratizing AI and tech so all brands could compete with Amazon.

In Part 1 of this feature, Akhilesh discusses How Fenix helps brand compete against Amazon, What's the basic premise behind Fenix Intelligent Delivery platform, His entrepreneurial journey, Why Amazon has changed consumer preferences, How to launch a startup after years of working in corporate America, Why having your partner's buy-in is crucial for an entrepreneur, Why during COVID consumers crave certainty, Why consumers don't mind long shipping times as long as they know its coming, How Fenix could help maximize sales even when items are out of stock using real-time inventory optimization. and so much more.

Join us while Ramon Vela interviews Akhilesh in Part 1 of this episode and listen to him share the inside story of his startup.

For more on Fenix Commerce visit: https://www.fenixcommerce.com/

Fenix Commerce - https://www.fenixcommerce.com/
Pattern89 - pattern89.com/pod
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at retention science studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:20.9	Hey, my friend that Phoenix Commerce can provide up to a 50% reduction in abandoned cards.
0:26.8	How do they do this?
0:28.2	They give your customers an Amazon-like experience by providing real-time, accurate delivery options on your product pages, card, and checkout.
0:39.4	In other words, they give you the power to enable discounted two-day, three-day, and four-day delivery promises to your customers using
0:45.3	data. And get this, you don't have to upgrade your shipping service. For more information,
0:51.6	go to phenixcom.com. That's f-en-I-X commerce.com and let them know you heard it here on the story of a brand.
1:04.0	Quick question.
1:05.3	What if you knew the winning lottery numbers?
1:07.6	Wouldn't you choose them?
1:09.1	Then why aren't you using AI to predict what
1:12.6	makes a digital ad successful? Pattern 89 is a marketing AI that predicts
1:18.4	creative performance for digital ads. Before you ever spend a dollar in advertising,
1:23.1	pattern 89 analyzes billions of ad data points to determine what
1:27.4	adjustments you should make
1:28.9	to lower costs, increase conversions, and generate sales.
1:32.9	It also monitors targeting, spanned, and creative for in-flight campaigns, so you can
1:38.8	make the cost-saving, time-saving updates with a click of a button.
1:43.9	Make every campaign a winner with AI-backed creative insights.
1:48.2	Try it now for free at Pattern89.com.
1:51.8	4-P-O-D.
	...

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