Pulse - The Comfort You Deserve

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 11 February 2023

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Amy says, “every element of building this product, whether in the device or in the consumable side, or in the formulations itself and your packaging, every detail, is something we're extremely proud of, that we've really looked at every detail to say, how can we integrate to make one really amazing experience for what whomever our consumer base is.”

Today, we interview Amy Buckalter, Founder of Pulse. Pulse™ is the first-ever touchless personal lubricant warmer and dispenser. Gone are the days of messy, sticky, cold tubes and bottles of lubricant. Pulse’s patent pending heating technology warms your lubricant to the ideal temperature.

We discuss:

* What she’s grateful for
* How she approaches raising funds and meeting with investors
* The vision and transformative nature of the brand
* The Pulse Vision explained
* Hiring a PhD to survey women and their issues and needs
* The biases she confronted with investors
* Why 54% of purchases are from Men
* Review of their product development and design
* Why many lubricants are harmful and what they do differently
* How their formulations have FDA approval
* Their secret sauce and more…

Join Ramon Vela and Amy Buckalter as we break down the inside story of Pulse on The Story of a Brand.

For more on Pulse, visit: https://lovemypulse.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

This episode is brought to you by Sendlane.

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Transcript

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0:00.0	Let's talk a little bit about some of the benefits of this versus those icky tubes and bottles.
0:05.8	One, we have built our warming with safe warming. Many lubricants today, they're called warming
0:14.2	lubricants because all the companies in the market realize warmth is supposed to be soothing. Well, of course it is. You get into a warm
0:22.6	shower, it's soothing. You have a warm creme brule versus a cold one out of the fridge. It's soothing.
0:29.3	But these warming lubricants versus warmed lubricant are made with very harmful chemicals that actually burn your vaginal or anal
0:40.9	tissues. Companies that then have a natural lubricant think that theirs are safer because they put
0:47.2	in canned pepper or mince or menthols. No, those also irritate and burn the tissues. The only way to truly get warmth
0:59.7	is not to use a warming lubricant, but to gently warm the lubricant, which is what we do
1:07.0	with our patented system.
1:20.0	Thank you. do with our patented system. This is the story of a brand, a podcast that helps people learn the story behind their
1:25.1	favorite consumer products.
1:27.0	I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase.
1:32.6	So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission,
1:38.4	so you can decide which products are worth buying and which brands are worth supporting.
1:47.2	Amy said, are worth buying and which brands are worth supporting. Amy says every element of building this product, whether in the device or in the consumable
1:53.2	side or in the formulations itself or your packaging, every detail is something we're extremely
2:00.0	proud of. We've really looked at every detail to say, how can we integrate to make one really amazing experience for whoever is our customer base?
2:10.6	Today, we interview Amy Bunkalter, founder of Pulse.
2:15.6	Pulse is the first ever touchless personal lubricant warmer and dispenser.
2:22.2	Gone are the days of messy, sticky, cold tubes and bottles of lubricant. Pulse's patent-pending
2:31.4	heat technology warms you lubricant to the ideal temperature. Now that description,
2:38.4	quite frankly, does not do it justice. I was in awe of all the care and feeding that she and her team
	...

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