PetPlate - Human-grade Food, Personalized for Your Dog

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 15 February 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Renaldo says, “we actually put heart and soul into every product that we develop. And again, we think about this as if we were making a product specifically for our dog in our kitchen. In the same way, you would make food for your child or your spouse. That's how we want you to feel. That's the type of quality we want you to expect. And that’s what you're getting from PetPlate on every product you buy from us.”

Today, we interview Renaldo Webb, Founder of PetPlate. PetPlate has had a simple mission: make better food for dogs so they can live longer, healthier, happier lives with their families.

We discuss:

* What he’s grateful for including his time on Shark Tank
* The lessons learned from appearing on Shark Tank
* Why your consumers want to know that they are building something special with you
* Advice to raising capital for People of Color
* His background as a consultant
* His “lightbulb” moment
* The story of his dog suffering from IBS
* The PetPlat mission and approach
* Why 60% of pets are obese and 50% of dogs get cancer
* Why PetPlate is human-grade quality food
* Why they make food the same way (and love) you make for your kids and family

Join Ramon Vela and Renaldo Webb as we break down the inside story of PetPlate on The Story of a Brand.

For more on PetPlate, visit: https://www.petplate.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

This episode is brought to you by Sendlane.

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Transcript

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0:00.0	when you look at just pets in America in general, I think, you know, over 60% or overweight or obese,
0:06.9	you know, I think a large percentage of them have diabetes. I forget the exact percentage,
0:12.2	but I think it's like, you know, 20 or 30%, right? And that's of, you know, folks that are actually,
0:18.2	you know, have the money to take it to the vet and then provide
0:21.2	their dog insulin, you know, over half of dogs die, eventually die of cancer, right? There are some
0:28.0	pretty, you know, very unfortunate and very sad stats out there. And then when you say, okay,
0:33.5	that's kind of what we're seeing on the health side for pets, well, you know, I'm sure there are other things you can be doing,
0:39.7	making sure they get enough exercise, yada,
0:42.1	not the downplaying of those things.
0:44.3	But when you look at the food and you realize like, oh, wow,
0:47.3	it's super processed.
0:48.3	It can sit on a shelf for like three to five years.
0:51.3	You know, it has known carcinogens in it. It's heated to crazy high
0:55.9	temperatures. You know, it's like, oh, yeah, you know, yeah, there are probably other things you
1:01.2	should be doing too, but if you're eating McDonald's every day, you should probably stop eating, right?
1:05.7	And, you know, I'm not trying to compare kibble or anything like that necessarily to McDonald's,
1:10.4	but I don't
1:12.1	think anybody you know you would say that there's probably not a healthier thing you could
1:16.5	feed your dog and you know pep plate we're kind of presenting that and we're doing it in a way
1:22.1	that we think is you know easy and accessible for folks.
1:43.5	This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products.
1:45.1	I'm Ramon Vela, and I believe that people want to know more about the brands and products
	...

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