Sunshine Botanicals - The Skin Whisperer

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 10 February 2023

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Emily says, “it blew my mind. So my brain started to integrate all of these things. I could still do the skin treatments, but not with the tools that most people know. I'm an alternative to Botox surgery, lasers and invasive procedures because I know that there are many roads to Rome. There are different ways to arrive at a solution.”

Today, we interview Emily Fritchey, Founder & CEO of Sunshine Botanicals. Sunshine Botanicals believes in clinical skincare from a botanical perspective. They create effective, transformative products sourced straight from Mother Nature.

We discuss:

* What she’s grateful for
* Why, foremost, the Sunshine story is a love story
* Why her approach is an alternative to evasive procedures
* How she works with cancer patients (and discusses her own skin cancer)
* Advice for dealing with skin issues and where they should begin
* What is wild crafting and why she uses this ancient art form
* Simple things men can do to take of their skin
* And so much more…

Join Ramon Vela and Emily Fritchey as we break down the inside story of Sunshine Botanicals on The Story of a Brand.

For more on Sunshine Botanicals, visit: https://www.sunshinebotanicals.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

This episode is brought to you by Sendlane.

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Transcript

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0:00.0	Since I work on skin and I'm very, very passionate about it, I get so into a face or into a body.
0:08.0	The way I think is what is the active ingredient necessary?
0:12.1	First of all, what am I dealing with?
0:14.0	Okay.
0:14.9	And what is the active ingredient necessary to deal with the issue?
0:19.7	Is it itching?
0:20.5	Is it inflammation? Is it, you know, candida? Is it yeast? Is it just dry skin?
0:26.6	What is the active ingredient or the approach, really, more than that? What's the approach necessary to correct this?
0:33.6	And it's by understanding really why it's there. So the way future products happened
0:39.1	was really every single face that I worked on birthed this company because there were many
0:45.8	products on the market through aesthetics and through medicine that could address the symptoms of a
0:51.0	lot of these things. But I was looking for something very different. I think
0:55.9	very outside the box. And, you know, I'm kind of a bloodhound because I really want to dig into it.
1:05.6	So I started pulling together raw materials and ingredients and so did my husband and we would we were
1:12.5	wild crafting active ingredients before and it was a marketing strategy in the beauty space. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products.
1:37.2	I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase.
1:42.5	So each week, I interview the founder
1:44.8	of a consumer brand, unpack their story, their products, their mission, so you can decide
1:49.8	which products are worth buying and which brands are worth supporting. Emily says, it blew my mind.
2:00.7	So my brain started to integrate all of these things. I could still do skin treatments, but not with the tools that most people know. I'm an alternative to Botox surgery, lasers, and evasive procedures because I know there are many roads to roam. There are different ways to arrive at a
2:19.2	solution. Today we interview Emily Fritchie, founder and CEO of Sunshine Botanicals. Sunshine Botanicals
2:28.0	believes in clinical skin care from a botanical perspective. They create effective, transformative product source straight from Mother Nature.
	...

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