Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

So get ready to blog like a pro and make your traffic explode with your host,

whose blog gets more than one million visitors every single month, Brandon Galey.

My name's Brandon Galey and welcome to episode 158 of the blog millionaire.

In this episode, I'm going to go over the second pillar

of Google search intent, which is the format of content. Understanding the format of content

that ranks highly for your targeted keywords is vital. Without doing so, you can very easily

find yourself with zero chance of ranking

on the first page of Google. If you were to think of it in terms of a Venn diagram, then the type

of content which we covered in the last episode is the outermost ring of the diagram,

while format is completely enclosed within the content ring.

Essentially, format is a more discrete understanding of the type of content that a Google user

desires when typing in their search query. Like types of content, there are many different formats of content.

Some of these formats include reviews, comparisons, how-to articles, and step-by-step

guides, opinion pieces, in-depth analysis, listicles, and a couple of more uncommon types.

As you can quickly see, these content formats offer different value propositions to users.

If you are expecting one type of format and see another type,

you will likely be disappointed and not click on that Google result.

Just like what we did for the type of content, we're going to want to look at the first

page of Google results for that targeted keyword. This is going to help us determine

the format type that ranks high for that keyword. I'm going to quickly go over a few of the most

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