4.7 • 742 Ratings
🗓️ 30 December 2019
⏱️ 7 minutes
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In the next three episodes, I am going to help you master Google Search Intent Optimization.
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0:00.0 | Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers |
0:08.0 | to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals. |
0:17.0 | So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey. |
0:30.0 | My name's Brandon Galey and welcome to episode 157 of the blog Millionaire. |
0:36.1 | This is the first part of a three-part series about Google search intent. |
0:41.7 | If you want to rank on the first page of Google, you have to understand Google search intent. |
0:48.4 | Once you understand it, all you need to do to implement it is to add one additional step to your process before you |
0:56.3 | decide to start writing on a topic. |
0:58.5 | That final step is simply scanning the results at the first page of Google for the keyword |
1:04.4 | that you're writing on to determine what the search intent is. |
1:09.4 | When we were talking about using search intent to rank higher in Google, you will find it |
1:14.8 | easier if you study the competition and shape your content according to three different |
1:20.8 | pillars. |
1:22.0 | Those three pillars are the type of content, the format of the content, and the angle of the content. |
1:31.8 | Understanding how all three pillars work is necessary to best leverage the power of search |
1:38.4 | intent. In this episode, I'll be going over the type of content. |
1:44.3 | Here, we are talking about the most frequent type of content and search results for your chosen keyword. |
1:51.8 | We are really trying to get to the heart of what users expect to see when they're typing in that search query. |
1:58.6 | While this may seem obvious on the surface, there are certain nuances |
2:02.2 | here that are important to note. To start, there are four primary types of content that Google |
2:09.2 | serves up in any search result page. These four types are, number one, the blog post. Number two, the product page. This is going to be a single |
2:22.1 | page dedicated to a single product. Number three, the category page. This will be a page |
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