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The Blogging Millionaire

Pt.1 Google Search Intent Optimization

The Blogging Millionaire

Brandon Gaille - CEO of The Blogging Millionaire Media Network

Technology, Blogging, Marketing, Business

4.7742 Ratings

🗓️ 30 December 2019

⏱️ 7 minutes

🧾️ Download transcript

Summary

In the next three episodes, I am going to help you master Google Search Intent Optimization.

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

0:08.0

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

0:17.0

So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey.

0:30.0

My name's Brandon Galey and welcome to episode 157 of the blog Millionaire.

0:36.1

This is the first part of a three-part series about Google search intent.

0:41.7

If you want to rank on the first page of Google, you have to understand Google search intent.

0:48.4

Once you understand it, all you need to do to implement it is to add one additional step to your process before you

0:56.3

decide to start writing on a topic.

0:58.5

That final step is simply scanning the results at the first page of Google for the keyword

1:04.4

that you're writing on to determine what the search intent is.

1:09.4

When we were talking about using search intent to rank higher in Google, you will find it

1:14.8

easier if you study the competition and shape your content according to three different

1:20.8

pillars.

1:22.0

Those three pillars are the type of content, the format of the content, and the angle of the content.

1:31.8

Understanding how all three pillars work is necessary to best leverage the power of search

1:38.4

intent. In this episode, I'll be going over the type of content.

1:44.3

Here, we are talking about the most frequent type of content and search results for your chosen keyword.

1:51.8

We are really trying to get to the heart of what users expect to see when they're typing in that search query.

1:58.6

While this may seem obvious on the surface, there are certain nuances

2:02.2

here that are important to note. To start, there are four primary types of content that Google

2:09.2

serves up in any search result page. These four types are, number one, the blog post. Number two, the product page. This is going to be a single

2:22.1

page dedicated to a single product. Number three, the category page. This will be a page

...

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