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The Blogging Millionaire

Pt.3 Google Search Intent Optimization

The Blogging Millionaire

Brandon Gaille - CEO of The Blogging Millionaire Media Network

Technology, Blogging, Marketing, Business

4.7742 Ratings

🗓️ 20 January 2020

⏱️ 7 minutes

🧾️ Download transcript

Summary

In the final part of this series, I break down exactly how to choose the right content angle that will push your posts to the first page of Google.

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

0:08.0

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

0:17.0

So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey.

0:30.0

My name is Brandon Galey and welcome to episode 159 of the blog millionaire.

0:35.9

In the last two episodes, I helped you understand how the type and format of your content

0:41.8

is an essential part of leveraging search intent in your SEO strategy.

0:47.4

The third and final element of search intent is the angle of your content.

0:53.2

Let's assume that you run a small business blog

0:56.1

and are trying to rank for the phrase,

0:58.8

Tips for Entrepreneurs.

1:00.7

By typing this keyword into Google,

1:03.7

you will see that much of the highest ranking content

1:06.3

is targeted towards first-time entrepreneurs.

1:10.3

The specific angle of this content focuses on helping novice entrepreneurs

1:14.8

overcome common obstacles in their startup journey.

1:19.2

With this insight in mind, you'll want to make sure that your content is catered to this audience,

1:25.7

rather than an audience that already has an extensive entrepreneurial experience.

1:31.6

If you ended up tailoring your content to seasoned veteran entrepreneurs,

1:36.7

Google is not going to rank you on the first page for the keyword phrase,

1:40.8

tips for entrepreneurs, no matter how valuable that content actually is.

1:46.4

You might be asking yourself, how was I able to identify the content angle for the phrase

1:52.4

tips for entrepreneurs? I did this with a simple two-step approach. The first step is

...

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